In this episode, Owen Reader, Head of Marketing at The Gathering, sits down with Brendon Arnold, VP of Brand at Sherwood Hockey, for a powerful conversation on modernizing a legacy brand while staying true to its roots. Brendon shares how Sherwood is transforming its image to resonate with a new generation of hockey players—while building a brand that competes globally and connects authentically.

This episode explores:

• How Sherwood is evolving from nostalgic icon to Gen Z-relevant challenger

• The balance between tradition and modern design in sports branding

• What Gen Z expects from brands—and how Sherwood is meeting them where they are

• The role of community, culture, and creativity in brand-building

• Brendon’s leadership philosophy, daily rituals, and views on the future of sports marketing

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All the links mentioned in the show:
Guest’s Website: sherwoodhockey.com
Guest’s LinkedIn: Brendon Arnold