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In this episode of Asheville Reboot, Alex Jarbo talks with Justin Belleme, co-owner and CEO of Romantic Asheville
— the region’s locally owned romantic travel guide to Asheville and Western North Carolina.

Justin shares his journey from building websites as a teenager to founding JB Media Group, one of Asheville’s leading digital agencies, and ultimately acquiring Romantic Asheville — a platform that has become an essential hub for visitors exploring the Blue Ridge Mountains, local attractions, and small businesses.

They discuss:

• How Romantic Asheville has supported local tourism recovery after Hurricane Helene
• The balance between paid and organic search in today’s AI-driven marketing landscape
• How Justin uses tools like ChatGPT and Claude to refresh content and improve SEO
• The challenges and opportunities facing Western North Carolina’s hospitality industry
• What the future of tourism looks like as Asheville continues to rebuild

💡 About Romantic Asheville:
RomanticAsheville.com
is an independent, locally owned online travel guide dedicated to showcasing Asheville and the Blue Ridge Mountains. It helps millions of visitors discover where to stay, eat, hike, and explore — from romantic getaways and outdoor adventures to local events, festivals, and hidden gems across Western North Carolina.

🔗 Connect with Romantic Asheville:

Website: RomanticAsheville.com

Instagram & Facebook: @RomanticAsheville

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YouTube: Asheville Reboot

🌄 Connect & Learn More

🏡 Engadine Inn & Cabins
Website: www.EngadineInnAndCabins.com

Instagram: @engadineinnandcabins

Facebook: facebook.com/EngadineInnandCabins

YouTube: @EngadineInnAndCabins

🎧 Asheville Reboot Podcast
YouTube: @AshevilleReboot

Substack: ashevillereboot.substack.com