What if industrial sales wasn’t about pushing product—but solving real pain?

In this episode of Manufacturing Runs the World, Justin sits down with Shane, co-founder of 3BG Supply, who shares how his team wins business not through pressure—but by solving problems that most suppliers ignore.

From helping a stranded sailor in Thailand keep sailing to saving a manufacturer $2.5M with a better chain system, Shane reveals how his team earns lifelong customers by focusing on what really matters: people.

In this conversation, you’ll learn:

• Why 3BG was built around the engineering pain behind every quote
• How younger sales reps are trained to understand, not just sell
• The real ROI of helping someone hit a production bonus—or keep their job
• What happens when you treat buyers like humans, not transactions

If you’re in manufacturing, distribution, or B2B sales—this episode is your playbook for building trust, impact, and long-term partnerships.

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