Bill Samuels Jr., Chairman Emeritus of Maker's Mark, joins us to explore how bold collaboration and disciplined leadership helped revive the American bourbon industry. From rebuilding bourbon's reputation after Prohibition to working alongside competitors to grow the entire category, Bill shares the strategic decisions that transformed Maker's Mark into a nationally respected brand. He also reflects on succession planning, multigenerational leadership, sustainability in agriculture, and why the future of bourbon depends on new blood, fresh thinking, and protecting the values that built it.