James returns to the show to talk about his remote culture company GameApart, which is now called heyLIME. Does rebranding your company help with sales? And more importantly, is that cool?

“Any time I'd get on a sales call or a demo, we'd find that we were spending the first five, 10 minutes just sort of apologizing for our identity. So we wanted to go and make the vision we were selling to the world.”

Check out heyLIME at heylime.com.

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