In this episode, Nicole Martens, Head of Impact Advisory at a South Africa–based think tank and consultancy, reflects on the current state of sustainability and the need to return to first principles.

She shares her career journey in sustainability and finance, her perspective on the recent recalibration in the field, and the risks of commitments built on assumptions.

Nicole discusses sector-specific challenges, the balance between local and global approaches, the role of finance in shaping outcomes, and the importance of credibility, accountability, and evidence-based strategies.

She also offers guidance for professionals on how to navigate the pullback with pragmatism and purpose.

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