235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)

In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact.

That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors.

Even if you run a consulting firm or an agency, listen up folks :)

In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use!

Greg and I talked about:

* Cohort-based courses, and the stages involved in launching and delivering them

* Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)

* Delivering online training into enterprise-level organisations

* The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums.

In turn, Brendan and I go deeper still, expanding on the points that Greg raised in the original interview.

Some key takeaways include:

start smalltest and validate your ideaget feedback and gain insights

... before committing to a the production of a full course.

ALSO: Suck up the marketing function. If you productise your knowledge, you need to also sell what you create!

Bottom line: The opportunities for expanding your knowledge business and scaling your impact are immense!