In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts.

In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned.

A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure!

Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts.

In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview with Shelby, as well as riff more generally on the opportunity for personal brands to extend the reach of their voice by being on other people's podcasts.

Plenty of ideas and tips in this show folks!

If you're keen to grow your influence beyond your own personal network of friends and connections, then this episode will be of interest!

DID you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe if you get a moment!

243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)

How do you extract value from the profile and reputation you've built in the marketplace?

How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?

Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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In this week's episode, we expand on the idea of taking your personal brand global.

And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows.

Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood!

As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE)

Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show.

Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders.

Be inspired and learn more from Anne in this episode of the Reputation Revolution show!

LEARN MORE ABOUT ANNE:

WebsiteTwitterYoutube show 

283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host

Building a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! 

What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change things up - to muck around with a formula that has perhaps worked for you and your business over time, but maybe you feel you’re becoming less and less relevant in a world that’s moving at warp speed.

Today’s topic is large and unwieldy and messy and oh so relevant and important for many of us.

Purpose, passion, principles and profit - we cover the lot in this episode, with a good dollop of health and wellness tips, insights and wisdom from someone who’s been in the trenches for absolutely decades - and is still out there, at age 78, fighting the good fight.!

His name is DR JOHN TICKELL. - he's a medical doctor, an international speaker, bestselling author and television personality, who has spent several decades travelling and studying the health, well-being and longevity patterns of people around the world.

  Dr. John shares his journey from opening Australia's first health resort 40 years ago to researching healthy longevity across 103 countries worldwide. 

His diverse experiences range from surviving brain cancer to owning a Melbourne Cup-winning horse.

This fast-paced interview is packed full of wisdom not just about building a strong reputation but also living life fully equipped with purposeful direction guided by sound principles – all while making profitable decisions aligned with one's passion.

I hope you enjoy it!

282: Purpose, Passion, Principles + Profit with Dr John Tickell

Most business owners post content online with no idea where their next lead is coming from.

So says Chris James, this week's featured expert guest.

Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. 

He helps solopreneurs and small business owners generate and convert leads organically on social media.

In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way.

Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship.

Key takeaways :

**Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success.

**Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths.

**Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it.

**Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation.

**Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content.

Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin.

#ActionOverEverything

CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/

Chris's business website - https://www.chris-james.co/

281: How to win more clients using organic content with Chris James

As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like.

These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace.

But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and should - get paid for all this work!

Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business.



280: The business of speaking: An insider's guide with Carson White

Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely.

This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai, founders of Grow Your Brand With Impact, a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing that gets results”.

Many of Cristina and Angela's clients come from corporate backgrounds with 10-15 years of experience under their belts.

These established professional operators have deep domain expertise but often struggle to recognise the value they bring to the marketplace.

This, in turn, becomes challenging when said experts try to effectively present and market their unique offerings.

This is where Cristina and Angela come in - they help professional solopreneurs turn their products or service into "money magnets" that sell effortlessly.

In this wide-ranging conversation, we touch on:

**Back story**  - Christina and Angela share their journey from corporate backgrounds to running a successful consultancy business.

 **Common pain-points**  - Transitioning from corporate life to entrepreneurship and the challenges faced by experts in recognising their own value. Plus the identity shift involved when moving away from predefined roles in corporations to standing alone as an entrepreneur.

**Overcoming challenges** - Strategies for effectively presenting unique offerings and selling oneself in today's market.

**The changing work landscape** - Exploration of factors contributing to more people leaving traditional corporate jobs including Covid-19, remote working opportunities, changing career aspirations among millennials, and midlife self-evaluation trends.

**Understanding 'offer'** - Discussion around misconceptions surrounding 'offer' in business context; how it goes beyond just sales pitches or discounts.

**Articulating unique value proposition:** - Real-life examples illustrating difficulties businesses face while differentiating themselves from competitors; importance of clarity about one’s unique factors that set them apart.

**Defining offer essence** - How understanding the essence of your offer can make selling easier and attract clients who resonate with your story; includes analogy using a favorite restaurant experience!

If you want to design a product or service offer that hits the mark with your ideal client, this episode is a great place to start!

FOR A DEEPER DIVE INTO THIS INTERVIEW WITH CRISTINA AND ANGELA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com

Follow Angela on LinkedIn - https://www.linkedin.com/in/angelatsai1/Follow Cristina on LinkedIn - https://www.linkedin.com/in/cristina-castro-reyes/

243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)

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