In this episode, Robert Wall teams up with Starr Codd, entrepreneur, coach, and co-host of The Uncensored Entrepreneurs Podcast, to tackle one of the most hyped and misunderstood business buzzwords: recession proof. Is it just a clever marketing term or a practical strategy for growth in unpredictable times?

Robert and Starr dig deep into what it truly takes to build a business that doesn’t just survive economic uncertainty but scales through it. They explore mindset shifts, financial discipline, and creative pivots that separate entrepreneurs who fold under pressure from those who rise stronger than before. If you’ve been feeling stuck, anxious about the economy, or unsure how to adapt your business strategy, this conversation will give you the tools and perspective to move forward with confidence.

Key Takeaways:

• Master your mindset first: Resilience is the ultimate recession-proofing tool. Shift from “What if this doesn’t work?” to “What if this is the moment everything changes?” This reframe turns fear into fuel.

• Audit your money moves: Reevaluate recurring expenses like tools, subscriptions, and team costs. Eliminate waste and double down on strategies that drive real results, especially in marketing and operations.

• Add value before adding price: If rising costs force you to raise prices, pair the increase with more value. Educating your clients and improving your offer is key to maintaining trust and loyalty.

• Niche down, don’t spread thin: Resist the urge to “do more” when times are tough. Instead, focus on your most impactful products or services and the problems your audience needs solved right now.

• Build recurring revenue: Memberships, SaaS, and affiliate income create stability. Even small, consistent payments compound into predictable monthly cash flow that cushions against economic swings.

• Double down on personal branding: Products change, markets shift, but your brand stays with you. Show up consistently on the platforms you choose and grow your email list so you own your audience.

• Obsess over your audience: Stop chasing shiny objects. Listen to your customers, nurture your CRM, and offer solutions that match their current needs. The brands that win are laser-focused on solving real problems.

Your Host: Robert Wall

Robert Wall is a best-selling author, transformational speaker, and sought-after business consultant who has driven over $28 million in new program launches across diverse industries. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he empowers individuals to lead with authenticity and live in alignment, heart, mind, and soul.

Learn more and download The Alignment Starter Kit at: brandingcollaborative.com

Special Guest: Starr Codd

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own.

Learn More: shehasclients.com