You Belong in Business

Recession-proof your business


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About a year ago we spoke to our global economist, Bob Baur, and two business leaders from Urban Chestnut Brewing Co. in St. Louis about what it means to “recession-proof” your business. Can it be done? If so, how do you better prepare your workforce, supply chain, sales, and other areas of business? Then the pandemic hit. We shelved the recording. We pick up our conversation at the end of the year to compare earlier expectations with the reality of navigating the 2020 downturn—and what all this says to help businesses prepare better for 2021 and beyond. Baur and host Kyle Munson are joined by Urban Chestnut’s Jon Shine, partner and vice president of wholesale sales, and Michael Tessier, chief financial officer.  

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You Belong in BusinessBy Principal Financial Group