Worried about the looming recession and how it might impact your online business? In this episode, we're diving deep into recession-proof strategies for e-commerce and direct response brands.

I’m joined by Alex to explore how businesses can thrive, not just survive, during economic uncertainty.

We cover:

✅ Why building a brand matters more than ever in 2025

✅ How micro-influencers can boost conversions and protect your PR

✅ Must-know payment trends: Buy Now, Pay Later, Apple Pay, ACH & more

✅ How to avoid chargebacks and reduce refund rates during downturns

✅ Mobile vs. desktop checkout optimization tips that really move the needle

✅ Whether you should be spending more on ads during a recession

✅ Smart pricing strategies amidst global tariff uncertainty

Whether you're running an e-commerce shop, coaching business, supplement brand, or selling digital products, this episode is packed with real-world tactics to stay ahead in a slowing economy.

💬 Got a question or a challenge you're facing? Drop it in the comments—your question might shape a future episode.

🔔 Don’t forget to like, subscribe, and hit the bell for more insider tips on scaling smart in 2025.

#Recession2025 #EcommerceTips #DirectResponseMarketing #OnlineBusiness #PaymentProcessing #BuyNowPayLater #BNPL #MobileCheckout #Tariffs2025 #MarketingStrategy

0:00 intro

1:47 #1 Opportunity for Businesses in a Recession

8:25 Should You Spend More During a Recession?

10:06 Pricing Strategies

12:42 Payment Methods to Offer

21:21 Optimizing Your Fees

25:54 Reducing Disputes and Chargebacks

31:59 Mobile Optimizations

37:00 Outro

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