Whether you're ready for it or not being prepared to adjust your business strategy during a recession is always a good idea. The Swans go over ideas to help you stay on top of mind with your customer and where to focus your marketing and advertising budget during hard times. There will always be cuts in down times so where do we recommend cutting first? Take a listen and find out. Send in topics you'd like us to cover by emailing [email protected] or be our guest on the show!