Season 2: Episode 3 – Kate Yoder

How we rebrand climate change is the million-dollar question. The solution is not one big rebrand, but many specific messages that connect better with different diverse groups of people, where recipes for climate action inspire others to make their own sustainability decisions. Learn more in this episode about what is needed to change your unsustainable habits and people you know, what doesn’t work to motivate others to act, why we need to celebrate climate progress, and the importance of designing through removing (and not making) from Kate Yoder, a climate journalist at Grist Magazine.

Kate Yoder is a staff writer at Grist covering climate change with a focus on language, culture, history, and behavior. Her work has appeared in The Guardian, Mother Jones, and Wired, and her essay "War of Words" won a Folio Magazine Award for Essays and Criticism.

twitter.com/katemyoder

Theme music by Casual Motive

At the end of each episode, we ask our guests what their ideal climate design project would be. They have four weeks with a class full of design students. We translated their response into a project brief that you can use for your class.

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