Al Golin built his firm on the conviction that public relations is an essential business function. In fact, McDonald’s, the agency’s first and still current client, didn’t make a move without checking with Golin first. Last year, the firm refocused on PR and Mardiks says the timing couldn’t have been better. Hear more about how this crisis is an opportunity for our industry to showcase how earned-first attention is at the center of everything we do.