Building an online brand, capitalizing on name recognition, growing your following – these are critical building blocks for athletes for generating income and amplifying their voices. This is about recognizing opportunities, and taking advantage of them. Greg sits down with Northwestern journalism student Yahya Salem for a conversation with TJ Ciro, Senior Vice President of Strategic Partnerships at Opendorse. We address issues including NCAA athletes being able to earn through marketing themselves, the growth and importance of social media activism, the science of social media analytics, and authenticity in the era of branded and sponsored content. TJ shares things he wish he had done early in his career, and Yahya tries to get TJ to commit to hiring him after graduation.