When a company doesn’t have alignment, it’s easy to see; such as one person sucking the air out of the boardroom. Or maybe it’s a company experience that changes the minute you move from prospective to active customer. 

But then, how do we fix this? How can we help companies see the true benefit of removing departmental silos? If you’re looking to scale, alignment is an absolute.

We speak with Kelly Ford Buckley, General Partner & Fintech Investor at Edison Partners, and Jay Baer, Founder of Convince & Convert, about boardroom pet peeves, who owns go-to-market, customer education, and why companies fail.

What we discussed:

Kelly

• Where customer success fits into go-to-market strategy
• The right time for revenue operations to drive business operations 
• The perspective change as a general partner around go-to-market & who owns it
• Problem, product, & platform product fit

Jay

• Understanding the uncertainty gap & customer success
• Embracing company criticism & the flywheel effect
• Why unhappy customers are your most important customers

Check out this resource mentioned in the episode:

• MOVE: The 4-Question Go-To-Market Framework

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

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