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Recognizing who you are and what you're good at - Tracy Childers
On today’s show, we have a great founder to showcase, Tracy Childers of WishList Member!
Tracy Childers was a frustrated online marketer who got tired of using complex and buggy software to run his online business, so he decided just to build his own. Today we get to talk to Tracy about how a non-coder founded a SaaS product that has been around for 12 years.
Tell us about what your software does for people?
- WishList Member is a WordPress plugin that allows you to turn your website into a membership site.
- It helps to control the user experience of your site through a login.
How does WishList Member differ from competitors?
- Because WishList Member is a WordPress plugin, all you need to do to use it is install the free WordPress version on your site and pay for the plugin.
- The way they integrate.
How did you help found WishList Member?
- Tracy was the director of shipping for his father’s business when he was quite young.
- He went to college to get a marketing degree, and he felt that he had learned nothing about marketing.
- His father pointed out to him that going to college wasn’t about getting trained, but to prove that he had the ability to finish what he started.
- When he got into business he quickly realized that databases were essential to running a business.
- He got really into using Filemaker pro, a low/no-code tool.
- He recognized that what he was good at, and that was not coding. So he decided to find people who were good at coding to get them to build software for him.
- As the internet grew it became simpler to hire a coder.
- He saw a space in the market for a cheaper, easier WordPress membership listing product.
What were some of the difficulties you faced, and how did you overcome them?
- They unknowingly alienated the WordPress community.
- They obfuscated their code.
- To fix it, they stopped obfuscating their code and fixed it to work better with WordPress.
What advice would you give to other entrepreneurs?
- In order to get paid, you have to show up.
Resources:
Websites:
WishList Member
Data Automation
Books mentioned:
The E-Myth
Suggest a SaaS founder for the Automate, Delegate, Eliminate show at:
See omnystudio.com/listener for privacy information.
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By Will Christensen
5
22 ratings
On today’s show, we have a great founder to showcase, Tracy Childers of WishList Member!
Tracy Childers was a frustrated online marketer who got tired of using complex and buggy software to run his online business, so he decided just to build his own. Today we get to talk to Tracy about how a non-coder founded a SaaS product that has been around for 12 years.
Tell us about what your software does for people?
- WishList Member is a WordPress plugin that allows you to turn your website into a membership site.
- It helps to control the user experience of your site through a login.
How does WishList Member differ from competitors?
- Because WishList Member is a WordPress plugin, all you need to do to use it is install the free WordPress version on your site and pay for the plugin.
- The way they integrate.
How did you help found WishList Member?
- Tracy was the director of shipping for his father’s business when he was quite young.
- He went to college to get a marketing degree, and he felt that he had learned nothing about marketing.
- His father pointed out to him that going to college wasn’t about getting trained, but to prove that he had the ability to finish what he started.
- When he got into business he quickly realized that databases were essential to running a business.
- He got really into using Filemaker pro, a low/no-code tool.
- He recognized that what he was good at, and that was not coding. So he decided to find people who were good at coding to get them to build software for him.
- As the internet grew it became simpler to hire a coder.
- He saw a space in the market for a cheaper, easier WordPress membership listing product.
What were some of the difficulties you faced, and how did you overcome them?
- They unknowingly alienated the WordPress community.
- They obfuscated their code.
- To fix it, they stopped obfuscating their code and fixed it to work better with WordPress.
What advice would you give to other entrepreneurs?
- In order to get paid, you have to show up.
Resources:
Websites:
WishList Member
Data Automation
Books mentioned:
The E-Myth
Suggest a SaaS founder for the Automate, Delegate, Eliminate show at:
See omnystudio.com/listener for privacy information.