Retailers and brands are looking for customer insights and ways to personalize the shopping experience using Data, but can be distracted by bright shiny AI tech solutions. Show host Matt Rubel sat down with First Insight CEO Greg Petro, Forrester Principal Analyst Sucharita Kodali, and Synchrony Financial Head of Analytics Michael Bopp to talk about how retailers and brands are using Data and AI…and how they should be using them.

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