Is your ideal target audience in your stories? Are you recognizing your ideal target audience when you see them? 

If you answered no to those questions, you are not alone. It is not all that uncommon for businesses to believe they do all things for all people or have a much broader target audience then you can actually serve.

In this episode of The Pursuit of Purpose, we talk about the importance of recognizing your ideal target audience, why it is important for them to see themselves in your stories and messages, and the value of empathy in branding. 

For the resources mentioned in this episode, check out the show notes.