In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business.What we discussed:What a re-engagement campaign is and how it's similar to a welcome sequenceIdeas for the 3-5 emails in a re-engagement campaign sequenceWhen to send re-engagement campaigns - when releasing a new lead magnet or changing your email cadenceWhy unsubscribes are actually a good thing during re-engagement campaignsTiming re-engagement campaigns before increasing email frequencyUsing September as a time to focus on email consistency
 Jaime challenges you to create a re-engagement campaign if you have an email list over 30 subscribers and you haven't emailed in 3-4 or more weeks. Re-engaging inactive subscribers can lead to new students, course signups, and more.Connect with Jaime:InstagramFacebookCallWithJaime.com 


291: Reconnect and Re-engage Your Studio's Email Subscribers

Tangible, actionable and relevant information for music teachers who are expanding online with courses, membership sites, workshops and interactive group programs. Tune in for musings, conversations, tech tips and motivation that is all designed to help your music studio have greater impact and income online!

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Hey... these shownotes are a bit more casual than I have done recently, because this is the last weekly episode of the Music Teachers: Expand Online podcast -- at least for now. Let's keep in touch -- the best way to do that is via DM on Instagram or Facebook or by booking a call at https://callwithjaime.com This was a hard decision to come to but I know its the right thing right now.

299: Is this goodbye?

In this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs.Key Takeaways:Understand the difference between what students want (the fun, excitement, flash) and what they need (the core skills, technique, fundamentals)When marketing a workshop, group program, course or other one-to-many product, focus on the end result the student will achieve rather than the details of how you'll get them thereUnderstand who the ideal student for this program is, what they want to accomplish, and how your program will get them thereTeaching music is not simply a transactional process, it's a has a relationship-foundation. Lean on that to truly understand what programs your students will gravitate towards.Messaging is everything! Make your messaging so clear that you can really sell the hit and teach the harmony! Connect with Jaime:InstagramFacebookCallWithJaime.com – Book a call with me to discuss your path forward!


298: Selling the Hit, Teaching the Harmony or something like that!

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses how to rise above the daily grind and see your music teaching business from a broader perspective. Getting above the weeds provides clarity and new possibilities.See Beyond the Day-to-Day OperationsTake a step outside and look at your current student landscape. What offers are you providing? How are students finding you? What are their goals and struggles? This 30,000 foot view informs future decisions.Look Inward for InsightsNow reflect internally. What aspects of teaching light you up? What feels draining? Being honest about your passions provides direction. A heart-centered view from above reveals true north.Envision Your IdealWith clarity from self-reflection, begin envisioning your ideal business. What offers could you add or remove? How can you improve student acquisition? Draw on experience to help students thrive.New Possibilities Emerge from a Broader ViewAt this altitude, give yourself permission to shift focus. No aspect is set in stone. With vision, bring in tools and support to build your ideal studio. A broader perspective reveals fresh possibilities. Connect with Jaime:InstagramFacebookCallWithJaime.com – Book a call with me to discuss your path forward!


297: Rise above the details to truly see the shape of your music teaching biz

This is an audio blog - I picked up the mic and just started talking. I share what I'm seeing with music education and online business - how they intersect and have created a crossroads for each music teacher to define their own next step. Take a bit of time before the end of the year and decide what path you're going to be on for 3 - 6 - 12 months and stay the course. There is no one right way to teach music and you get to decide what that's going to look like for you. Surround yourself with the right teachers, guides, coaches and mentors - hire help to make your journey easier. Remember to commit! Oh and, connect with me okay?Connect with Jaime:Instagram: https://www.instagram.com/jaimeslutzky/Facebook: https://m.me/jaimeslutzkyEmail: jaime@expandonlinenow.com

296: The crossroads in music education

In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses what to do when your content goes viral and you get an influx of new leads and inquiries. She outlines the three main places leads reach out:In the comments of your posts (especially the ones that get a lot of traction -- these comments lead to more visibility, it's the gift that keeps on giving!)In your social media DMsIn your email inboxJaime emphasizes the importance of having systems in place to effectively engage with each new lead. This includes:Acknowledging them and validating their comments or answering their questionsProvide feedback and invite further engagementFollow up, as appropriateKey takeaways:Customize replies to show you value their time and engagementMirror leads' communication style in your responsesEmbrace consistent follow up across platformsAction item:Create a cheat sheet to standardize your replies and follow ups.Connect with Jaime:Instagram: https://www.instagram.com/jaimeslutzky/Facebook: https://m.me/jaimeslutzkyEmail: jaime@expandonlinenow.com


291: Reconnect and Re-engage Your Studio's Email Subscribers

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