In this episode of Green Disruptors, host Megan Kjar sits down with Norm Ruttan, founder of iWasteNot Systems, to explore two decades of green‑tech innovation in surplus‑chain management. Learn how Norm went from volunteering in Ontario’s national parks to building one of the first peer‑to‑peer material exchanges, how he scaled that model across Washington State and beyond, and why he’s now focusing on B2B reuse in universities, municipalities, and the construction sector.

Discover:

The origins of the surplus chain vs. the supply chain

Real‑world impact, including a $500K annual savings at Cal State Sacramento

Nature‑inspired systems thinking and the philosophy that “the economy is a subsidiary of the environment”

The next frontier: revolutionizing construction and deconstruction waste

Whether you’re a sustainability professional, a green‑tech entrepreneur, or simply curious about circular‑economy solutions, this conversation will challenge how you think about waste—and reveal the power of information technology to close the loop.