Video marketing is one of those things we should all be doing more of to get more website traffic, but few take the time to do enough of. It’s no wonder— in years past it was a matter of buying expensive equipment and taking pretty much all day long to do one video, complete with a lot of editing and processing time.

These days, we have it pretty easy— especially when it comes to using tools like YouTube and Google Hangouts. I’m not going to get into everything there is to know about video marketing. My goal is to give you a few options you can run with to record 20 awesome videos that will help earn you fans, customers, and search engine traffic.

Coming Up With Video Topics

It might seem impossible to create 20 videos to publish on YouTube in just a short time (you can even challenge yourself to do it in a day or two!), particularly if you’ve created videos in the past that took a while to create. There’s definitely something to be said for sticking to quality and making sure you’re putting out high quality videos people are actually going to want to watch. But, that doesn’t mean you need to spend hours and days on each video.

There are certainly going to be some videos you create in your business that are meant to be extra special. They will take longer to create but will do very special things for you, too. That’s not what this is about. This is about creating 20 YouTube videos that focus on 1 highly focused topic each and can help drive great traffic for you.

Which topics should you focus on? That’s completely up to you, of course, but I suggest you brainstorm the top 20 pressing questions your customers and readers tend to ask you. How can you help your audience? Use that line of thinking as a way to figure out which 20 topics you should tackle.

Conversely, think about what you want to promote. Do you want to drive people to a specific squeeze page? In that case, you’ll likely want to focus your 20 videos on that specific topic.

Or, maybe you want to promote a specific product. Brainstorm topics that will allow you to offer a lot of great content related to that product but that will also readily relate to the product you’d like to promote.

There are no “right” answers here. You’ll probably be surprised at which of your videos perform and really take off and drive a lot of traffic after these 20 videos have been released and have time to catch on in the search engines.

The point is that planning ahead is very important. It’s not as easy to just sit down and create 20 videos on a whim with no plan in mind as it is to create them after you’ve taken even just a few minutes to brainstorm and get yourself excited about what you’re doing.

Go ahead and get your list of 20 topics. Then, write that list of 20 topics in the form of titles for your upcoming YouTube videos. Think about what will make sense to the people who will be searching for your videos— you want to pay attention to keywords but also to titles that will be attractive for them to click on when the videos appear in the search engines.

Your Options for Creating Videos

There are a few different options for creating videos very quickly.

You can record yourself on your phone or using a flip cam or video recorder or whatever you have. You can create talking head videos, take the camera with you to various locations, or whatever fits in with the content you’re creating. If this option fits you, you most likely know it.

Screencast videos are an option for those who would like to video record something on their computer screen. This is great if you’re showing people how to do something technical. This can even be as simple as to type something on your computer screen and using screencast software to record yourself talking about it. com (free), Camtasia Studio, and other options are available to help you get up and running very quickly.