This week Cai is joined by artist, musician and record label owner, Tom Winfield that operates and runs an incredible DIY creative brand ‘Neb’- fuelled by a passion for breaking and making, some truly unique art and product. Neb champions the alternative and celebrates the weird and unique, whilst at the same time dishes out a firm creative fuck you to the mainstream. Cai and Winf discuss the Welsh music scene, the importance of creating a strong brand image and the significance of Youtube as an influence on creators.