In this episode, Paul and Dave chat with Chief Executive Officer, Mark Breslauer, of the United Way of Greater Victoria (UWGV). Mark shares how their organization quickly pivoted at the start of the pandemic to narrow their focus to provide immediate assistance in three key areas of action:

• Isolated seniors
• Families in need
• Mental health and addictions

Mark talks about the ways in which the UWGV has changed the way it operates and their “new normal” when it comes to fundraising. In closing, he sheds some light more broadly on the nuances of local giving.