Emily invites Keith Johns back on the podcast to talk about the two types of consumers that will emerge in the recovery – those who are willing to come to the store (Willing Consumer) and the ones who still want to shop online only (Cautious Consumer). Keith goes in-depth on the topic and gives advice on how to connect with these consumers online and in the store, and what should be considered in your messaging to both groups.

Something you’d like to hear in a future episode? Let us know! [email protected]

Thanks for listening!

 

Credits

Host: Emily Stalvey

Guest: Keith Johns

Producers: Chris Lamb and Emily Stalvey

Post-Production Coordinator and Editor: Chris Lamb

Theme: Richie Gaiser