Why are positive in-store experiences crucial for brick-and-mortar retailers?  In a recent State of Consumer Behavior report by Raydiant, a digital signage company that uses technology to help businesses bring their physical locations to life, they discovered that nearly 40% of all consumers shop at physical locations for the ability to see and touch products as their primary differentiator in selecting physical retail over e-commerce. Another 40% of consumers stated they selected retailers to patronize based on the in-store experience they offer.  Today we're joined by Bobby Marhamat, CEO of Raydiant, to discover what effects technology has on a positive physical retail experience. Listen along as we discuss the habits of shoppers as found in their 2020 State of Consumer Behavior report, how stores can position their physical locations as desirable experiences, and what the future of brick-and-mortar retail looks like.