In this episode, GMan and Coach J are tackling the BIG issue. The one keeping many dealers from profitability, slowing down your shops, and racking up thousands of dollars every month in lost opportunity. There is no easy fix, and in today’s environment we have to think outside the box to solve it. We are talking about the “Technician Drought”. Now it is a fact that less and less people are choosing to become technicians every year, and many master technicians currently employed are nearing retirement. But GMan and Coach J believe that there is still talent out there to be recruited, and you need to stand out in order to be the #1 choice. And just as important as recruiting technicians is retaining them, so you can train the next generation of “Master Techs”, and profit together. Listen in as our hosts talk about new ideas, and ones they’ve used in the past, not only on how to stand out and hire new talent, but retain the talent you have.