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Recruiting and delighting UX research participants, with Adele Wallrich
On this episode of What's in it for them?, Ian and Kate interview Adele Wallrich, Research Operations Specialist at Airtable. In this conversation, we discuss:
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The type of research Airtable is working on
-
How Airtable's goal of delighting customers transfers to its incentives strategy
-
Why incentivizing participants is all about a quick turnaround
-
How Airtable tracks participants as they approach the $600 tax threshold
-
How to use the $600 threshold to ensure you're not over-indexing on subsets of your population
Connect with us on LinkedIn or at [email protected]. Subscribe or leave a review on your favorite podcast platform.
View all episodes
By TremendousOn this episode of What's in it for them?, Ian and Kate interview Adele Wallrich, Research Operations Specialist at Airtable. In this conversation, we discuss:
-
The type of research Airtable is working on
-
How Airtable's goal of delighting customers transfers to its incentives strategy
-
Why incentivizing participants is all about a quick turnaround
-
How Airtable tracks participants as they approach the $600 tax threshold
-
How to use the $600 threshold to ensure you're not over-indexing on subsets of your population
Connect with us on LinkedIn or at [email protected]. Subscribe or leave a review on your favorite podcast platform.