The Recruitment Hackers Podcast

Recruiting as Internal Matchmaking with Ashleigh Anderson from Credit Karma


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MAX: Hello and welcome back to the Recruitment Hackers podcast. I'm your host Max Armbruster and today on the show I've got Ashleigh Anderson, who is the VP of global talent acquisition for Credit Karma. Ashleigh, welcome to the show.


ASHLEIGH: So happy to be here.


MAX: Thank you. Thanks, Ashley, and well to get started, perhaps, could you give us a quick intro to Credit Karma.


ASHLEIGH: Absolutely. So Credit Karma is going to be a full-scale financial platform to help our more than 110 million members, improve their credit, pay off debt, and plan for the future. We want to democratize financial information. So everyday terms that mean we're gonna help you find a credit card when your credit score goes up, that has a better interest rate, help you refinance your mortgage, and even help you find better car insurance. So, save 1000s of dollars a year. 


MAX: Nice, and this is focused on North America, the US, and Canada?


ASHLEIGH: We also have an office in London so we do have a product in the UK. 


MAX: Okay. So before we jump into the talent acquisition space. Can you give us some of your industry perspective on how debt is evolving in America, because I believe everybody got checks in the mail and that they don't need to borrow anymore?


ASHLEIGH: I don't know that that's necessarily the case. I know that you know a large percentage of Americans still don't even have more than $400 in savings for an emergency, which is a quite scary fact and that's why we're here to help champion financial progress for everybody.


MAX: Yeah, of course, it's a big cultural thing, credit. It does change from place to place. I'm calling in from Hong Kong, China where there's a strong savings culture here. Everybody's got a few years of income, tucked under their mattress somewhere. So it's different cultures. Great so you've been in Credit Karma for three years now, and what a busy time. Maybe we'll talk about what's happened over the last year and a half with the changes that your team has been through, we talked a little bit before the show about the fact that you had to move some of your team internally while recruitment was on hold. So that's where we are going. But before we go there, I'd love actually for you to tell our audience a little bit about your background. I think you've been in recruitment for a long time, and particularly in tech recruitment for a long time. How did you end up, early days, how did you end up in talent acquisition?


ASHLEIGH: Well, so as we know nobody goes to college to be able to recruit, and there is no degree in recruiting. I applied for my first job at Microsoft in 1998 for a marketing job, and they call me, had that first interview, they're like, Hey, do you want to fly in Seattle, I'm like okay great, that's awesome. And the recruiter was like hey this is a recruiting job, and at that moment, I had no idea that there was a career in recruiting. I thought hiring was done by hiring managers. So I went out had that interview, loved everything that I heard and my first job was as a college recruiting team at Microsoft. And it was an incredible place to start. So, tech recruiting became what I loved and I stayed in that, after Microsoft I went to A.com during the .com boom. Of course, that blew up for most of us. After that, I went to a Microsoft partner company then started my own business, then went back to Microsoft in their response team. I ended up working in games for 10 years, was early at Jenga. Helped grow Jenga from 300 people to 4000 people in about four years that was an incredible experience. And then recently decided to get into mission-driven work, and went to a company called the Planet Corporation as head of recruiting. And worked there for four years and then got the call for the role at Credit Karma. My first interview was with Ken, our founder and that was what solved me.


MAX: That's a lot, a lot to unfold. I think the fact that Microsoft interviewed you coming out of college, and asking you to go into recruitment. I think recruitment is a great place to learn for people who are entering their career. But you would think that Microsoft would be more geared towards hiring experienced recruiters rather than people straight out of college. Going back to those days, what do you think of the program back then. Could the program that you were you were part of back then, still exist today, or was it a completely different world?


ASHLEIGH: I think it could. I think that it should, especially right now is it's hard to hire recruiters.  I think that if you find driven passionate people who have high potential, mold them into the recruiter you want them to be, hire them right out of college, give them the tools that they need to be successful.  It's really hard to hire a senior recruiter right now.  I think Microsoft had the ability to make great recruiters, and I think recruiting leaders need to focus on that right now.


MAX: I believe you.  I'm thinking about my early days as a recruiter and how much you learned.  Like the first time, I was asked by my manager to pick up the phone and call a candidate, believe it or not, was a very scary moment for me.  But, now I wouldn't think about it twice with bat an eyelid.  And, you said you were working in the gaming space for a while, that's with Jenga?


ASHLEIGH: So Xbox teams and Jenga.


MAX: And were you hiring some of the creatives on the gaming side?


ASHLEIGH: I was, game designers, artists, publishing folks, you name it, also engineers, product managers, really whatever it takes to build a game we were working on them.


MAX: And do you find that it's a very different approach hiring these creatives and these designers than hiring engineers or quality assurance people and more, let's say, you know, I am thinking of it from a sort of right side versus left side brain people.  Was there a separate recruitment team depending on the hemisphere of the brain that they were targeting?


ASHLEIGH: Definitely, I think the approach obviously was very different, the way that you frame an opportunity has to be different for those types of posts.  I think when you don't work in games you're still dealing with creative people, UX designers, for instance, those folks are interested in talking about different things, about product design and development than an engineer would be.  So I think you're always having to wear a lot of different hats talking to different people. 


MAX: Yeah, we had somebody from the gaming industry before and said that it was a small world, that everybody at the executive level, it was very much network-based.  But, made a career out of it.  Let's jump into Credit Karma, if you don't mind, I'd love to see how things have evolved over the last year and a half, which has been turbulent for most.  And you were telling me before we got started that you were able to retain that everybody on your team and all the Credit Karma employees.  There were no layoff plans, and to ride the storm.&nbs...

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