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Recruiting Is Marketing in Disguise with Dave Vu
Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands.
In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate experience — and why bad recruiters should probably be worried about AI.
You’ll learn:
Why recruiting is really just marketing in disguise
How to turn candidates into fans — even the ones you reject
The difference between “culture fit” and “culture add”
How AI can free recruiters to focus on what humans do best: build relationships
What every recruiter can do today to stand out as a brand
If you’ve ever said, “I don’t have time to create content — I have reqs to fill,” this one’s for you.
RESOURCES MENTIONED
CONNECT WITH US:
Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Workfluencer, Recruiting, Employer Branding, Recruitment Marketing, Talent Acquisition, AI Recruiting, Candidate Experience, HR Technology, Ribbon.ai, Workfluencer Podcast, Dave Vu, Personal Brand for Recruiters, TA Strategy, Culture Add, Hiring Innovation
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
5
44 ratings
Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands.
In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate experience — and why bad recruiters should probably be worried about AI.
You’ll learn:
Why recruiting is really just marketing in disguise
How to turn candidates into fans — even the ones you reject
The difference between “culture fit” and “culture add”
How AI can free recruiters to focus on what humans do best: build relationships
What every recruiter can do today to stand out as a brand
If you’ve ever said, “I don’t have time to create content — I have reqs to fill,” this one’s for you.
RESOURCES MENTIONED
CONNECT WITH US:
Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Workfluencer, Recruiting, Employer Branding, Recruitment Marketing, Talent Acquisition, AI Recruiting, Candidate Experience, HR Technology, Ribbon.ai, Workfluencer Podcast, Dave Vu, Personal Brand for Recruiters, TA Strategy, Culture Add, Hiring Innovation
Learn more about your ad choices. Visit megaphone.fm/adchoices