#103: In this episode, JR Butler joins Outbound Sales Lift to discuss how companies can recruit top sales talent. He discusses factors like sales process, unique IP, and equity that can help incoming SDRs get excited about an opportunity.

However, JR explains that companies should consider taking their recruiting efforts a step further by targeting entry-level sales reps who are focused on getting better and want to grow in their role versus those who are solely focused on a paycheck.

Lastly, JR shares his tips for closing a deal and ensuring that the top sales talent will thrive at your company.

EPISODE HIGHLIGHTS

01:00: How companies can position themselves to recruit top sales talent

• Missionary versus mercenary employees — how to spot them and which one is right for your company
• The importance of work-life balance and remote work

08:31: Discussion training and professional development in the hiring process

• Emphasizing competitive culture while providing the skills needed to succeed
• Selling a position through a job description

17:39: Positing your company well during the interview process

• Who should participate in interviews