In this episode Jackie explores the essential key performance indicators (KPI) metrics that are vital for trucking companies looking to enhance their driver recruitment efforts. Jackie discusses three critical metrics: full application conversion rates, cost per lead, cost per qualified lead, and cost per hire, and time to hire. These metrics are the compass guiding the journey to successful driver recruitment.

By tracking and analyzing these key metrics, trucking companies can make informed decisions, improve their recruitment campaigns, and allocate resources effectively, ultimately building stronger teams and a more successful workplace. Remember, data is your ally in this endeavor. Sharing this knowledge within the industry can make a difference, empowering it to thrive.