In this episode, we unpack the Firefish Annual Recruitment Report 2026 and what it signals for the year ahead: selective growth over “growth at all costs,” and a clear pivot to Practical AI that improves output, speed, and margins. Most leaders still expect sales growth, but the priorities are shifting, more business development, more multi-desk strategies, and a bigger obsession with ROI from existing databases rather than endless top-of-funnel spend. We explore how agencies can pair technology with the one thing that still beats automation: human connection. Tune in to learn where the biggest opportunities are, what’s changing in day-to-day delivery, and which markets are creating the most friction right now.