Wondering how to create an employer brand people believe in? Alex Her, Head of Global Talent Attraction & Employer Brand Manager at Acoustic, has successfully built and operated recruitment marketing and employer branding teams on his own. As workplaces become a slightly lesser focus for candidates, Alex reveals how rethinking your EVP can amplify an organization’s ability to attract talent. He reveals the one element that will differentiate your company from the rest, and outlines a step-by-step approach to nailing employer branding, whether you’re stepping into an existing recruitment marketing operation, or building one from scratch.