Recruitment marketing - Now, more than ever, how you market your company and its brand is an important aspect of bringing qualified and committed candidates through the door. However, building a brand is not something they usually teach HR professionals in school. 

This week, Kelly and Steve talked with Giovanni Calise, the associate dean and graduate director at Anderson University's college of business and marketing professor. 

This is a week you do not want to miss with clear guidelines and steps to build your company's brand and increase the number of candidates entering your pipeline.