At this year's Eurobike, Schwalbe announced their new tyre recycling scheme. In a world first, they can not only recycle bicycle tyres, but just like their inner tube recycling scheme, they will recycle any and all bicycle tyres with their partners at Pyrum Innovations AG.

Given that this development is so significant, it is no surprise that Schwalbe enjoyed considerable media and dealer interest in the scheme. Consumers, however, were surprised recycling tyres was only now an option.

In this episode, we join Felix Jahn, Head of Corporate Social Responsibility at Schwalbe, to learn about their new tyre recycling scheme, the hurdles they have overcome, who they worked with and when the scheme will be available in the UK.

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