RED Podcast - The Marketing Podcast for Experts

RED 246: Publishing A Book - Part 2


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Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are,

This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after he'd finished his initial manuscript and The Free-Time Formula was being prepared for publication.

In This Episode:
  • Who picks the title for the book you're going to write -- you or the publisher?
  • If you want a big audience, how "general" should your published book be?
  • Rejected book ideas -- what the publisher didn't want
  • Researching a book publisher before you sign a contract -- how to do it (and what you should look for)
  • Jeff's writing process for The Free-Time Formula -- how much was the publisher involved?
  • The book publishing timeline -- how long does everything take?
  • How to write a book is six months
  • Self-editing your books
  • Where to get quality writing done
  • Audio books -- who controls the copyright?
  • Selecting a launch date for your book
  • Is a book deal right for you? How to tell...
  • How online experts (people like you) view books compared to how book publishers view books...
Links To Things I Talk About:
  • The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are
  • 5AM Miracle Podcast
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RED Podcast - The Marketing Podcast for ExpertsBy RED Podcast