RED Podcast - The Marketing Podcast for Experts

RED 263: The Business Of Speaking w/ Grant Baldwin


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Grant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker.

In This Episode:
  • The "Speaking Opportunity" (and how to take advantage of it)
  • Is speaking the best opportunity for you to spread your message?
  • Who is hiring speakers? Five places to look...
  • What speakers really get paid for
  • Why "excluding" people will help you make more money as a speaker
  • The power of celebrity
  • Making what you do interesting to meeting planners, conference organizers, and others who hire speakers
  • How to make money speaking for free
  • How specific should your speaking topic be?
  • Gary Vaynerchuk – how he built his speaking business (and why people hire him to speak)
  • The story behind Grant's book deal
Links To Things I Talk About:
  • The Speaker Lab Podcast
  • The Successful Speaker (Get the audiobook free with Audible trial.)
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RED Podcast - The Marketing Podcast for ExpertsBy RED Podcast