Ever hustled so hard you forgot about the humans behind the brands? On ‘Marketer of the Day’ Podcast by @RobertPlank, Ella Parlor spills the tea on prioritizing PEOPLE over products in marketing. From Red Bull to the NFL, she conquered distribution gaps and multicultural marketing with a smile. Red Bull and the NFL to consulting for major alcohol companies. She reveals practical advice for navigating the marketing landscape, understanding distribution gaps, and the importance of multicultural marketing. Ella also highlights the critical role of emotional and logical decision-making in building successful marketing campaigns.

Listen to the Marketer of the Day Podcast: https://www.youtube.com/@RobertPlank

Highlights:

• Ella Parlor's unique career journey and the inspiration behind her book, "High Tolerance."
• Intersection of marketing and sales in the beverage industry.
• The importance of pounding the pavement and understanding distribution gaps.
• Strategies for effective multicultural marketing and reaching new customer bases.
• The significance of touchpoints and practical sales tools in the consumer journey.
• Balancing emotional and logical marketing decisions for better outcomes.
• Prioritizing people behind the products to build a lasting legacy.
• Ella’s personal philosophy on success, health, and maintaining balance.

Quotes:

1. "Passion without strategy is like a car without fuel. You need both to drive success."
2. "Understanding distribution gaps is crucial; it’s about pounding the pavement and really getting to know your market."
3. "Balancing emotional and logical marketing decisions leads to outcomes that resonate deeply with consumers."
4. "To build a lasting legacy, you must prioritize the people behind the products, not just the products themselves."

Themes: Marketing Strategies, People Over Products, Distribution Gaps, Multicultural Marketing, Consumer Journey, Emotional Marketing, Logical Marketing, Brand Storytelling, Data-Driven Marketing, Sales Tools, Route to Market (RTM), Above-the-Line (ATL), Below-the-Line (BTL), Marketing Budget Allocation.

Resource Links:

• Book: High Tolerance on Amazon
• Marketer of the Day Podcast: https://www.youtube.com/@RobertPlank

This episode is packed with valuable insights for anyone looking to elevate their marketing game. Tune in to learn from on

Connect With Ella:

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'Eavesdrop with Ella' is a production of EP Consulting. Some products and services mentioned may be paid promotions. Seek qualified professional advice. Opinions expressed are for entertainment and belong to EP Consulting. All rights reserved.