First of all, we’d like to apologize for the lousy audio quality of this episode. We had a couple of setbacks in hardware and broadband, and Frans’ phone suffered a flat battery.  and nearly decided to cancel this week’s session. But, we want to keep momentum, so went through with it after all. We’re sorry, and will improve audio quality from next episode onwards.

In this episode we push ourselves down the waterslide of Red Martech, aka Ads & Promotions. Although we're no big fans, we do understand the power and necessity of it. We might as well say: it's a job that has to be done.

Hosted by: Frans Riemersma & Roel Seegers

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0:25 — Frans’ early morning eye opener about the future of work.

1:50 — Red Martech, Ads & Promotions, and the necessity of it, despite that we’ld rather avoid it.

5:33 — Fine tuning the research based on the super graphic and co creating blog content.

9:42 — Roel doesn’t like Red Martech, but does think ‘amplification’ of inbound content is okay. It allows you to blend Red and Orange Martech, which is nice.

12:44 — Going into the article about ‘Unlocking The Full ‘Marketing Technology Supergraphic’ Potential’, the number of stacks and population examined, and the concept of Jobs To Be Done (JTBD).

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Article: https://martechtribe.com/blog/unlocking-marketing-technology-supergraphic-potential/