What does it really take to build a spirits brand from the ground up? In this episode of UNDISTILLED by Red Rocks Spirits, we pull back the curtain on the wild, unpredictable, and rewarding journey of beginning our adventure with Red Rocks Spirits. From navigating liquor laws and securing distribution to the thrill (and frustration) of getting our bottles on store shelves, we share some of the stories behind the business.

Join us as we talk about the highs, the lows, and the lessons learned along the way—because getting a bottle of Red Rocks Spirits into your hands took more than just great vodka and whiskey. It took resilience, creativity, and a whole lot of trial and error. Grab a glass and tune in for an unfiltered look at the entrepreneurial ride of a lifetime!