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Title: Red Thread Thinking

Subtitle: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Author: Debra Kaye, Karen Kelly

Narrator: Julie Eickhoff

Format: Unabridged

Length: 8 hrs and 14 mins

Language: English

Release date: 02-28-14

Publisher: McGraw-Hill Education

Ratings: 4 of 5 out of 13 votes

Genres: Science & Technology, Technology

Publisher's Summary:

Create products and services your consumers can't pass up - without the high cost of development

Success is all about connections.

Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related - but are - to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace - and your business.

What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumer perceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status.

A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level.

Members Reviews:

and with a better chance of success

This is a practical guide for innovative thinking, a method for making innovation more deliberate, and with a better chance of success.

Author Debra Kayeâs approach is much closer to how innovations emerge. Herâs is not a âpaint-by-numbersâ approach. Innovation, she explains, has its roots in âfragments of thoughts and memories, new information, playful imaginings, and data.â Combined these form a strong knowledge base that can then be used for meaningful innovation.

âI believe the best innovations are the result of unexpected connections among history, technology, culture, behaviour, needs, and emotions,â she explains.

The vast majority of books I have read on innovation are retrospective. They describe how inventors found their insights. In contrast, this book describes what you need to do to develop insights that can advance your ideas and innovations.

âCreativityâ is a different way of achieving a result, but that is not enough to make a profitable product or service. To be profitable, it must captivate consumers in a significantly compelling way. Enough people must see the value in what you have made to make it commercially viable.

Many years ago, a colleague said that he âis not creative.â That assertion has stuck with me and has continued to concern me. Intuitively, I knew it was wrong.

In the first few chapters of this book, Kaye brings a significant body of evidence to prove that everyone can be creative. Geoffrey Moore, author of Dealing with Darwin, asserts âEvolution requires us to continually refresh our competitive advantage. â To innovate forever, in other words, is not an aspiration; it is a design specification (in human being).â

Neurogenesis, the science of growing brain cells, has proven that you can develop specific areas of your brain through activity. Spend more time on activities that enhance creativity and innovation and that aspect of your brain develops.

People can enhance their brainâs ability to innovate by exposure to four core areas.