Red Thread Toolbox with Jenna Redfield

Red Thread Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Your Next Best Idea Is Already in Your Archive

The GOLD MINE framework for finding content ideas in your own stories, sayings, and old posts

The question I get asked more than any other is some version of: “What should I even make content about?”

And I get it. Staring at a blank page and trying to come up with something brand new, every single week, is exhausting. If you have ADHD, it’s worse. The ideas are there. They just aren’t there on demand, at 9am on a Tuesday when you’ve blocked time to write.

Before I forget, join us this Wednesday at 12pm CST on Zoom for my monthly marketing workshop on my paid substack zoom all about being Camera Ready!

​You know video could help grow your business—but what do you say, where do you start, and how do you turn views into actual clients?

​Join Jenna Redfield for Camera Ready, a practical workshop on getting started with video content that helps people understand what you do, trust your expertise, and take the next step toward working with you.

​We’ll cover:

* ​What to talk about: Turn your expertise and your clients’ questions into video ideas.

* ​How to get started: Keep your setup simple and feel more comfortable on camera.

* ​What makes a video useful for your business: Connect your content to the problems you solve.

* ​How to invite the next step: Use clear calls to action that feel natural.

​This workshop is for business owners, freelancers, coaches, and service providers who are ready to stop overthinking video and start creating with purpose.

​No fancy equipment or previous video experience needed. Bring your questions, something to take notes with, and an idea of who you want to reach.

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Here’s the reframe that changed how I work:

Most of us don’t have an ideas problem. We have a retrieval problem.

You’ve already told the stories. You’ve already explained the concept to a client three times this month. You’ve already posted the thing that did surprisingly well two years ago. The ideas exist. They’re just scattered across your memory, your inbox, your meeting notes, and your old posts.

I just got back from the Notion Ambassador Summit, where I spoke on the content panel. Somewhere in the middle of that trip, I realized something: I’ve made so many videos about Notion over the years, but I’ve never actually shown how I use my old content to make new content.

So today, I’m sharing the system I’ve been quietly building for a while, and finally gave a name: the GOLD MINE framework.

The framework at a glance

It comes in two halves:

* MINE is where you dig. Four places your ideas are already hiding.

* GOLD is what you do with what you find. Four steps to turn raw material into a published post.

Let’s start with where to dig.

Part 1: MINE — Where your ideas are hiding

M — Models

These are the frameworks, methods, and systems you’ve created.

If you’ve never made a framework before, this is your sign to start. One of my favorite things to do as a business owner is name things. Give a process a title or an acronym, and suddenly it’s something you can teach, reference, and build content around.

A few of mine: my 13 Pillars system, my REPEAT method, and now this one, GOLD MINE (which I built with a little help from AI). I keep every single one in a Notion database. I don’t use all of them. But any time I come up with a good one, it goes on the list, and later I’ll look at it and think, oh, that should be a video.

Ask yourself: What do I explain the same way every time? That’s a model waiting for a name.

I — Insights

I call these my Jennaisms. They’re the things I say all the time: phrases, perspectives, lessons learned, patterns I keep noticing.

One of mine is “I think in content.” It means that in almost every conversation, part of my brain is asking, could this be a LinkedIn post? And once you start listening for content in other people’s conversations, you start noticing what you keep saying, too.

How to collect them: Ask AI to go through your past meeting notes or emails and pull out phrases you repeat or quotes you’ve said. You’ll be surprised how consistent you are.

N — Narratives

These are your stories. Things that happened to you, things that happened with clients, lessons you learned the hard way.

Some stories are just stories, and that’s okay. Keep them on the list anyway. A story that isn’t content today might be the perfect throwback or example six months from now.

I have a lot of these. I like having lore. So I’ll ask you the same thing I ask myself: what’s your lore?

How to collect them: Scroll back through your old social posts and note any story you’ve told. You can also screenshot your posts (or give AI access to your account) and ask it to pull out every story you’ve shared, then add each one to your database.

E — Existing content

This is probably the biggest category: everything you’ve already published. Social posts, YouTube videos, podcast episodes, podcasts you’ve guested on.

The key here is transcripts. Once your content exists as text, Notion (and AI) can actually read it, search it, and pull from it.

Here’s what I did recently: I took every one of my old podcast episodes, ran the audio through a tool called Whisper Transcription, dropped the transcript into Notion, and asked Notion AI to turn it into a meeting note. Now every episode I’ve ever recorded is searchable inside my workspace. If I need to find something I said in 2024, I just ask.

This is incredibly valuable if you’ve been creating for a while. And if you’re just starting out? Even better. Set it up now, and you’ll never have to go back and do it all at once.

Part 2: GOLD — What to do with what you find

Now that you know where to dig, here’s how to actually turn it into content.

G — Gather

Creating the four databases is step zero. Now you have to fill them.

This used to take forever. AI speeds it up a lot. If you use Claude connected to Notion, or Notion AI directly, you can have it search your emails, notes, and published content and add entries for you. (I’ve been using Notion AI a lot more lately. It’s gotten really good at finding things across my pages.)

You don’t need to gather everything at once. Start with one idea, one thought, one story.

O — Organize

Next, decide what that idea is going to become.

I keep two kinds of databases:

* Archive databases for everything I’ve already posted

* Idea databases for everything I might post

When something moves from your MINE into an idea database, give it a little structure:

* Format: Is this a YouTube video? An Instagram post? A newsletter?

* Pillar: Which content pillar does it belong to?

* Goal: Is it meant to grow your audience, or to nurture the people already here?

That’s it. Three decisions, and future-you knows exactly what to do with it.

L — Level up

This is where repurposing gets fun.

If something has already done well, it’s probably going to do well again. It means the topic matters to people, and you probably explained it clearly. So instead of reinventing it, remix it.

Aim for about 80% the same, 20% new. Same lesson, different angle:

* A new hook

* A different story that teaches the same point

* A different format (turn a reel into a carousel, or a carousel into a reel)

AI is great at this step. Try a prompt like:

“Here’s a post that performed well for me. Give me 10 new hooks for the same idea, and 5 ways to turn it into a different type of content.”

D — Deploy

The final step is the one most people skip: actually post it.

Here’s the mindset shift that makes this easier: every piece of content is an experiment. You genuinely don’t know what’s going to work until it’s out there. If you treat each post as a test, you can’t really fail. You either get a result you like, or you learn something.

Didn’t land? Maybe it was the hook. Maybe it was the thumbnail. Adjust and try again.

I’ve been surprised by my own results plenty of times. My Google Photos videos on YouTube consistently do well, which I did not see coming. It turns out there isn’t much competition on that topic, and I genuinely love Google Photos, so I keep making them. Meanwhile, my vision board video? Not so much. So that one’s not getting a sequel.

I only know that because I sorted my YouTube archive by views. (My 20,000 to 100,000 view videos have their own group. That’s where I look first when I want a reliable idea.)

Want it already built?

Everything I showed you lives inside my TABStack Notion template. It now includes the full content channel with the four MINE databases (Models, Insights, Narratives, and Existing Content) preloaded and linked together, plus the archive and idea databases I use in my own business.

It’s $50, and it’s the same system I use every day.

Get the TABStack template →

Talk soon,

Jenna

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Before I forget, tomorrow is this month’s Notion Workshop all about creating your Notion Dashboard

Get Tix here

If you are a paid member, get the discount code in last week’s issue

Hey friends — welcome back to Optimization Toolbox.

I want to talk about something I’ve been circling for a while: we’re so good at treating life like a technical problem.

If something hurts, we want the fix.

If something feels hard, we want the hack.

If our brain feels messy, we want the system.

But a lot of what we’re dealing with isn’t “technical.” It’s nervous system.

It’s stress that didn’t finish its cycle.

It’s emotion we didn’t have space to feel.

It’s our bodies doing their job: protecting us, bracing for impact, storing what we couldn’t process in the moment.

And that’s why today’s episode felt worth sharing — because it’s a reminder that sometimes the most helpful “tool” isn’t another strategy.

Sometimes it’s learning how to listen to what your body has been carrying.

Here’s what you’ll get in this issue:

* why I brought Kevin Miles on the podcast

* what his work is

* the biggest takeaways to listen for when you hit play

* how this connects to my ADHD → health → genetics rabbit hole (and why it changed my life)

Why this conversation belongs on Optimization Toolbox

Optimization Toolbox has always been about tools — not just apps and templates, but tools that make neurodivergent life feel more navigable.

And one of the “tools” I don’t see talked about enough in neurodivergent spaces is body work.

Not in a spa-day way.

In a nervous system support way.

In a “my body is carrying stress I can’t talk myself out of” way.

So when I say I want better systems, what I really mean is: I want supports that help me live inside a sensitive system without constantly white-knuckling it.

That’s why I wanted this episode to exist publicly — because if you haven’t already fallen down the somatic / nervous system rabbit holes, you might not even know this kind of work exists.

How I met Kevin (and why I brought them on the show)

This week’s podcast episode is with Kevin Miles — someone I met at a networking event and immediately started nerding out with about health.

And I know you’ve seen me on a health journey the last couple of years, so you know I’m always collecting new frameworks and asking a million “wait, but what about this?” questions.

Kevin became one of those people I kept coming back to — not just as a practitioner, but as someone I wanted to talkto about health.

At some point I booked a session with them… and it completely blew my mind.

I kept coming back. And back. And back.

And now I just feel like I have to share them with you — because Kevin is genuinely wise and valuable, not only here in the Twin Cities (they’re in Edina) but also for the broader internet community.

What Kevin actually does (in real-life terms)

I think the best way I can describe Kevin’s work is this:

It’s not chiropractic.

It’s not Reiki.

It’s not therapy — but it can be emotional.

It’s somatic work in the sense that your body participates. Your nervous system participates. Your emotions (even the ones you’ve outgrown intellectually) participate.

One of the core ideas in the episode is that your muscles can be used as information—a way of checking what your nervous system is doing under the surface.

Kevin describes it as a kind of interpretation work:

* your body is already running protection programs (tightness, shutdown, pain, fatigue, inflammation)

* sometimes the “problem” isn’t where the pain is

* and sometimes what looks physical has a big emotional component (because the nervous system doesn’t separate them neatly)

I used to jokingly call Kevin “my healer,” but honestly a more accurate description is:

someone who helps you interpret what your body is doing.

Because the vibe isn’t “Kevin fixes you.”

The vibe is: “Let’s pay attention to the signals and see what your system is responding to.”

And honestly? That framing alone has changed how I treat my own symptoms. Not as enemies. Not as inconveniences. As communication.

What I’m taking from Kevin (and what to listen for in the episode)

If you listen to the episode, here are a few of the biggest lessons Kevin shared that I keep coming back to:

* You’re not broken — you’re getting signals. A symptom is often the body trying to protect you, not punish you.

* Pain is pain. Your brain doesn’t neatly separate emotional pain from physical pain — it responds to “threat” either way.

* The body keeps the receipt. Things can be buried/subconscious and still show up as tension, inflammation, tightness, fatigue, shutdown.

* Healing needs permission. If your nervous system doesn’t feel safe, it won’t accept change — even if your brain “wants” it.

* Root cause > band-aids. Quick fixes can mute the signal, but they don’t always resolve why the system is flaring in the first place.

* The goal isn’t intensity — it’s regulation. Sometimes the most powerful shift is a small downshift (a sigh, a swallow, a softening).

As you listen, notice how often Kevin is basically doing one thing: helping people learn the language their body is already speaking.

The thing somatic work keeps reminding me: your body is holding the story

One of the simplest things Kevin said is the thing that keeps echoing in my head:

Your brain doesn’t really differentiate between emotional pain and physical pain — it just registers pain.

And I keep thinking about how much of our culture is trained to chase the technical explanation first.

What’s the diagnosis. What’s the protocol. What’s the supplement. What’s the productivity system.

But so many of the things that run our lives aren’t “technical problems” — they’re unseen emotional experiences that never got felt all the way through.

And when they don’t get felt, they don’t disappear. They just get stored.

Tension. Tightness. Inflammation. Shutdown. Fatigue. “Random” symptoms that keep showing up no matter how many to-do lists we perfect.

Because if you’ve ever been told “it’s all in your head,” the rebuttal isn’t “no it isn’t.”

The truth is more annoying and more hopeful:

Your head is in your body.

Somatic work is one of the first things that helped me take that sentence seriously — not as a metaphor, but as a map.

In the same way a chiropractor can adjust what’s out of alignment in your spine, sometimes what’s out of alignment is emotional.

Sometimes you don’t need another explanation — you need an emotional release. An adjustment. A nervous system “exhale.”

That’s what I mean when I say this kind of work is less about “fixing you” and more about helping your system finally process what it’s been carrying.

This is also why the “permission” part matters so much.

Not forcing change.

Not muscling your way into healing (pun intended).

Permission.

Because if your nervous system doesn’t feel safe, it won’t accept the update.

And then — from that place — you can actually get to root cause instead of just adding another band-aid on top of a signal.

Neurodivergence, stress, and nervous system dysregulation

This is where I want to speak directly to the neurodivergent folks reading.

A lot of us are walking around with nervous systems that are:

* more sensitive to stimulation

* more reactive to stress

* more likely to get stuck in overwhelm

* better at noticing pattern… and also better at noticing threat

Which means a “small” stressor can become a full-body event.

Not because you’re dramatic.

Because your system is tuned differently.

And when you’ve spent years coping (masking, pushing through, over-functioning, under-resting), your body can slip into dysregulation faster — and stay there longer.

So you don’t just get anxious — you get tense. You don’t just feel stressed — you get inflamed. You don’t just feel overwhelmed — you get shut down.

We are electric beings. Chemical beings. Pattern-recognition beings.

And when the system is overloaded, it doesn’t only show up as thoughts. It shows up as sensations.

My genetics rabbit hole (and why it actually made me feel kinder to myself)

If I had to timestamp this era of my life, it starts in 2020.

That’s when I went down the ADHD / neurodivergent rabbit hole — trying to understand my brain, my patterns, my coping strategies, and why certain things felt so much harder for me than they seemed to be for other people.

Then in 2022, my body basically raised its hand like: “Hey. We need to talk.”

Health issues started showing up, and what I thought were separate categories — brain stuff over here, body stuff over there — started to blur into one tangled, very personal ecosystem.

That’s what sent me into genetics.

I did genetic variant testing and started learning about how my body is wired. And I’m still, to this day, a big fan of this lens — not because it’s trendy, but because it helped me stop treating everything as a character flaw.

Here’s the bridge I didn’t expect:

somatic work taught me to listen; genetics helped me understand what my body had been trying to say.

It’s also why I’ve gotten so interested in nutrigenomics — how food, nutrients, and environment interact with your unique biology. I’m hoping to share more of that on my other blog, The Optimization Lab, which is the more health-focused space.

Learning more about genetics didn’t make me feel doomed.

It made me feel relieved.

Because it gave me language for things I thought were moral failings:

* why certain foods wreck me

* why stress hits me so physically

* why “normal” routines don’t always work for me

* why I can be incredibly high-functioning… until I’m not

And it wasn’t just theory. It started changing what I did in real life.

Over the last year, I’ve gone gluten-free and dairy-free, started paying attention to the “non-toxic” side of things, and basically rebuilt my health habits from the ground up — not because I wanted a perfect lifestyle, but because I was trying to stop living in a body that was quietly doing hard things in the background.

I also learned some very specific, very personal puzzle pieces:

* I’m not autistic — I have Gilbert syndrome, which helped explain symptoms I’d normalized for years

* I’m still investigating whether I’m hypermobile / potentially dealing with Ehlers-Danlos

* and I’ve realized how many of my “I guess this is normal?” experiences were actually signals I’d learned to ignore because I looked fine and (most days) felt fine

Which is maybe the most disorienting part of adulthood: realizing you can be functional and still not be okay.

For me, genetics research isn’t about labeling myself or trying to hack my body into perfection.

It’s about building an evidence-based relationship with reality.

Like: “Oh. This is the body I have. This is the nervous system I have. This is the sensitivity I have.”

And then the question becomes: What kinds of supports make this system work better?

And honestly… once you start asking that question, you can’t unsee how connected everything is.

A tiny nervous system reset you can try today

Kevin shared one of the simplest tools I’ve heard in a long time:

* Interlace your fingers and place your hands behind your head

* Gently move your eyes to the far right (without straining)

* Wait for a yawn / sigh / swallow

* Then move your eyes to the far left and wait again

It’s almost laughably small.

And that’s the point.

Because regulation doesn’t always start with a breakthrough.

Sometimes it starts with a downshift.

Topics we cover in the episode

* What applied kinesiology is (and how muscle testing is used in that approach)

* The role of the nervous system in pain, protection patterns, and healing

* How to tell if something is an emotional story vs a physical story (and why it matters)

* Why your brain doesn’t differentiate emotional pain vs physical pain — it just registers “threat”

* How some practitioners connect emotion + physiology (including patterns like “this shows up in the body in predictable places”)

* What it looks like to hold space and let an emotion surface and move through

* “Awareness” + the right reframe as part of shifting a pattern

* Layers of the process: muscle → organ → emotion (and how practitioners follow that trail)

* Stress responses + patterns like fight/flight/freeze/fawn (and how they show up somatically)

* Vagus nerve downshift: what regulation can feel like in real time

* Boundaries + not “throwing emotional energy or money” at problems you don’t own

* Nutrition/supplements as part of the picture (and why more isn’t always better)

* Real-world logistics: Kevin’s office at Guided Health in Edina

Wednesday: my Notion workshop (and why it connects to this)

I’m hosting a Notion workshop this Wednesday, and I want to name why it belongs in this same conversation:

Because the systems we build are often nervous system supports.

A good system reduces anxiety.

A bad system becomes another demand.

So we’re not building a fancy Notion dashboard. We’re building something that works on real days — especially if you’re neurodivergent, overwhelmed, or in a season where your brain is doing its best and your body is asking for care.

One more thing: Optimization Lab = health

Quick note before you go:

If Optimization Toolbox is where I share the frameworks, stories, and lessons I’m learning in real time…

The Optimization Lab is where I’m letting myself go deeper on the health side.

More of the behind-the-scenes: what I’m testing, what I’m tracking, what I’m learning, and the practical lifestyle shifts and systems that support it.

So if you want the “health journal + experiments” layer beyond Optimization Toolbox, that’s where it lives.

Let me know what you think of the episode!

Jenna Redfield

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

This episode is part of what I call this podcast the Optimization Toolbox — practical systems for neurodivergent brains.

Because so many of us have the same frustrating experience: you meet someone, you have a genuinely great conversation… and then five minutes later you can’t remember their name.

It’s not because you don’t care. It’s not because you’re “bad at networking.” It’s because names are basically the worst possible input for an ADHD brain: random, context-free information delivered while you’re also trying to manage eye contact, read social cues, and not black out from overstimulation.

And I wanted to talk about it because I think remembering people is a branding skill — not in a fake, “personal brand” way, but in the real way: how people feel after they interact with you. Being remembered (and remembering others) builds trust faster than almost anything.

My angle on “memory” usually lives in the world of messaging and marketing — making ideas memorable, making offers clear, making your brand easy to recognize.

But today’s guest, Bob Miller — former magician, memory speaker, and author of Remember the Room — focuses on something even more human: memorizing people’s names.

We recorded in person at the amazing PodcastCrewMN in Robbinsdale MN.

And instead of giving me “try harder” advice, he gave me what I actually want: a system.

It’s a skill, not a personality flaw

The first thing Bob said when I called remembering names a “gift” — he corrected me immediately.

“It’s a skill,” he said. “I can forget stuff as easily as anybody.”

That matters because most of us have spent years training ourselves to say:

“I’m bad at names.”

“I’m awkward.”

“I’m not a networking person.”

“My brain just doesn’t do that.”

But neurodivergence isn’t a character flaw. It’s an operating system.

And what Bob gave me was essentially this reframe:

If your brain won’t do it automatically, you don’t need more willpower. You need a workflow.

The Look → Listen → Link framework (aka: giving your brain something it can actually hold)

Here’s Bob’s system, and once you hear it, it’s almost annoyingly obvious in the best way.

Look → Listen → Link

Step 1: LOOK

We think we look at people, but we don’t.

When you meet someone, choose one striking feature — the thing that stands out most about their face.

Not clothing. Clothing changes. Faces (mostly) don’t.

This matters for ADHD brains because attention is selective. If you don’t choose a focus point on purpose, your brain will focus on whatever is loudest/fastest/newest — which is usually your own internal monologue.

So: pick the anchor.

Step 2: LISTEN

Bob said something that made me laugh because it’s so true:

Names are basically nonsense words.

What is a Jenna? What is a Bob?

Your brain can’t hold onto a random, abstract sound — especially when you’re also juggling social anxiety, overstimulation, or five competing thoughts.

So the moment you hear a name, your job is to convert it into something visual:

* Bob → a fishing bobber

* Sally → a salad

* Doug → a dog

Is it logical? Not always.

Is it sticky? Yes.

And for a neurodivergent brain, “sticky” beats “proper” every time.

Step 3: LINK

Now connect the two.

Take the image you made for the name and mentally attach it to their striking feature — in the most ridiculous, vivid way you can imagine.

Bob’s rule: weird is memorable. Boring isn’t.

This is so important, because a lot of us try to remember names by being serious about it.

But ADHD brains don’t remember what’s serious.

They remember what’s distinct.

So make it strange on purpose.

The 3 pre-event rituals (because your brain needs a runway)

Before you even walk into a networking event, Bob recommends three things:

Make the decision.

Decide ahead of time: I’m going to work on remembering names today.

Neurodivergent brains do better with intentional “modes.” (Otherwise your brain defaults to survival mode.)

Use the name immediately.

When someone tells you their name, say it back once or twice:

“Nice to meet you, Jenna.”

You’re creating a memory of saying it, not just hearing it.

Review while you’re still there.

Before you leave, scan the room and mentally recite the names of the people you met.

ADHD brains need repetition closer to the moment or it evaporates.

Memory is the tool. Connection is the goal. (And this is the part ND folks deeply get)

This was the line that stuck with me most:

“The memory is just the tool that allows you to make that connection.”

Because if you’re neurodivergent, you probably don’t struggle with caring about people.

You struggle with the mechanics:

* recall

* follow-up

* consistency

* the “admin work” of relationships

You can be warm and brilliant and genuine… and still forget someone’s name five minutes later.

So the goal isn’t “be a person who always remembers names.”

The goal is: build a system that makes people feel remembered.

My Notion CRM “database move” (because I don’t want my brain to be the storage unit)

Bob told me that after events he collects business cards and puts notes into a database:

* name

* striking feature

* key facts they shared

* any context for follow-up

He said:

“I can forget it once it’s in my database.”

And I felt personally called out, because… same.

This is exactly why I use Notion as a CRM. Not because I’m trying to be “optimized,” but because I’m trying to be kind to my future self.

Here’s what’s true for my ADHD brain:

If it lives in my head, it will disappear.

If it lives in a system, it becomes reliable.

So after I meet someone, I do a quick “capture” inside Notion:

* who they are

* how we met

* what they do

* anything personal they shared

* what I want to follow up about

* and (this is key) when I want to follow up

Notion becomes the second brain for my relationships — which means my relationships don’t have to depend on perfect memory.

The part nobody tells you: follow-up is a neurodivergent superpower when it’s systemized

A lot of people think networking is about being charismatic.

I think networking is about being consistent.

And consistency is hard when your brain is:

* time blind

* novelty-seeking

* easily overwhelmed

* allergic to “I’ll do it later”

So instead of trying to become a different person, I build systems that do the remembering for me.

That’s what a CRM is supposed to be.

Not “salesy.” Not corporate.

Just: a way to continue the conversation like a human.

Try this today

Next time you meet someone:

* Convert their name into an image (Listen)

* Anchor it to one feature (Look)

* Make it weird (Link)

Afterward: write one line somewhere external

(your Notes app, a Post-it, Notion, whatever)

Because the win isn’t “remember forever.”

The win is: don’t lose the connection.

Want my Notion setup for this?

If you’ve been thinking, “Okay I love this… but I need the system,” that’s exactly why I built Tabstack — my Notion template for tracking content + follow-ups in a way that actually works for a neurodivergent brain.

It’s designed to help you capture people + context quickly, keep your relationship momentum, and stop relying on your memory to do the heavy lifting.

If you want to turn “I should follow up with them” into an actual workflow, check out Tabstack here: https://course.jennaredfield.com/life-tracker/

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

If you’ve been calling yourself a freelancer but it never quite felt right, there’s a good chance you’re actually doing something called fractional work — and there’s a real difference between the two.

I recently recorded an episode of the Optimization Toolbox Podcast with John Arms , who runs Voyager University and is one of the leading voices on fractional work in the country. We talked for almost an hour about what fractional work actually is, why it’s growing fast, and what it means for people building solo businesses right now.

Here’s what I took away.

What is fractional work?

Fractional work is permanent part-time. You work with a client on an ongoing basis — not as a full-time employee, not as a project-based consultant — but as their embedded expert for a set number of hours per week. Usually around 10 hours, sometimes across two or three clients at once.

The key word is permanent. Unlike freelancing, which tends to be project-to-project, fractional relationships are long-term. You’re not just completing a deliverable — you’re functioning as a part-time version of a role the company needs but can’t justify hiring full-time.

Common fractional roles include fractional CMO, fractional COO, fractional marketing director, and fractional operations lead.

Fractional vs. freelancing: what’s the difference?

This is the question I asked John right away because honestly the line felt blurry to me.

The short version: freelancing is episodic, fractional is stable.

Freelancers typically work on projects with a clear start and end. The work is done, you move on, you find the next client. It’s unpredictable by nature.

Fractional work is ongoing. You’re not selling a project — you’re selling your expertise applied consistently over time. Companies get a senior-level person without the full-time cost. You get stable, recurring income without the 40-hour week.

John describes it as fractional heaven vs. purgatory. Purgatory is the feast-or-famine cycle most freelancers know too well. Heaven is consistent clients, work in your zone of genius, and income that reflects your actual value.

Why fractional work is growing in 2026

A few things are driving this:

Companies are realizing they don’t need 40 hours of your expertise. They need your sharpest thinking applied consistently. A startup doesn’t need a full-time CMO — they need someone senior-level guiding their marketing strategy for 10 hours a week. That’s fractional.

The traditional job market is harder than ever for experienced professionals. John shared a stat that stopped me: only 24% of people over 50 who leave a job will find a new one at the same pay level. Fractional gives experienced professionals a direct path to monetize their expertise without competing in a difficult hiring market.

AI is accelerating the shift. As AI handles more tactical work, what companies actually need is senior-level thinking, judgment, and relationships — exactly what fractional professionals provide.

What this means if you’re a solopreneur

Here’s the practical takeaway for anyone running a solo business:

If you work with clients on an ongoing basis, apply your expertise in a specific area, and operate in a part-time capacity — you’re probably already doing fractional work. You just might not be packaging or pricing it that way.

The difference between freelancing and fractional often comes down to how you position yourself. Fractional professionals aren’t selling hours or deliverables — they’re selling a role. That shift in framing tends to lead to longer client relationships, more stable income, and higher rates.

John’s framework for building a fractional business starts with what he calls your inner nerd — your specific combination of fascinations, skills, and obsessions that make you the go-to person in your lane. The clearer you are on that, the easier it is to attract the right clients and charge what your expertise is worth.

The biggest barrier to going fractional

Spoiler: it’s not skills or experience. According to John, the two biggest barriers are:

* Health insurance — the lack of portable, affordable benefits keeps a lot of people tied to full-time employment even when they’d rather be independent. John is actively working on solutions in this space.

* Mindset — specifically, unlearning the idea that your value is measured in hours worked. That’s a hard reset for a lot of people, but John says it’s faster than most expect once you’re in the right environment.

Listen to the episode on Spotify or Apple Podcasts or above on Youtube or on this webpage

Want to build better systems for your solo business? Join me Wednesday 👇

If this resonated and you’re thinking about how to actually structure a solopreneur business that works with your brain — come to my workshop this Wednesday.

Notion + Claude for ADHD Brains 📅 Wednesday, May 13th · 12:00–1:00 PM CT · Zoom

We’re going hands-on with how to use Notion and Claude together as a practical system for running your business — task management, client work, content, all of it. Built specifically for ADHD and neurodivergent solopreneurs.

→ $10 general admission — grab your spot here

→ Free for paid Substack subscribers — promo code is just below the paywall. $5/month gets you into every workshop and office hour going forward.

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Claude & Notion for ADHD Workshop for Paid Subscribers

May 13th 12pm CST

https://luma.com/u319x0l5?coupon=REDTOOLBOX

DISCOUNT CODE: REDTOOLBOX

See you Wednesday.

— Jenna

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The online business world is shifting faster than most entrepreneurs realize.

In my latest podcast episode, I sat down with Cathy Olson—co-founder of Funnel Gorgeous and FG Funnels—to talk about what’s really happening in 2026. Full transparency: I’ve been learning from Cathy and her business partner Julie for years. In 2021, I became sales funnel certified through their program, FG Society, and their teachings completely transformed how I think about offers, messaging, and strategy. So this conversation was both an honor and a bit surreal—getting to interview someone who’s taught me so much.

Cathy has been in the trenches for over 15 years, teaching design, copy, and marketing strategy. She’s a total expert in this space and has built a multi-million dollar business helping entrepreneurs create profitable funnels and courses. And she’s not sugarcoating what’s ahead.

If you’ve been feeling like the ground is shifting under your feet, you’re not alone. Here’s what we covered—and what you need to know to stay relevant.

BEFORE I FORGET

Join my next FREE Notion AI Workshop on Goal Setting on January 22 at 12pm CST

AI Isn’t the Enemy. Resistance Is.

One of the first things Cathy said that caught me off guard: “Why are we so scared about AI doing our job? Isn’t that kind of a good thing?”

Most of us panic when we think about AI replacing what we do. But Cathy flipped the script. If AI can handle the tedious, repetitive parts of your work—editing, drafting, research—doesn’t that free you up to do the higher-level thinking that actually moves the needle?

The shift happening right now isn’t about AI replacing you. It’s about AI replacing the parts of your job you probably don’t want to do anyway.

The question is: Are you ready to move up the ladder?

Moving “Up the Ladder” to Stay Relevant

Cathy introduced a concept I haven’t stopped thinking about: the hierarchy of your skill.

Let’s say you’re a video editor. At the bottom, you have the actual editing work. In the middle, you have the creative direction and storytelling. At the top, you have strategy—knowing why a video should exist, what the goal is, and how it fits into the bigger picture.

AI can already handle the bottom. Soon, it’ll handle the middle.

Your job is to get to the top.

The same goes for designers, copywriters, coaches, and consultants. If you’re offering mediocre design or mediocre copy, AI can do that now. But if you’re the one making the decisions—the one who understands human psychology, brand strategy, and what will actually resonate—you’re irreplaceable.

Think of AI like a VA or production assistant. You wouldn’t give them full creative control. You’d give them tasks and review the output. That’s the relationship you need with AI.

The Trust Recession is Real

Here’s a wild moment from the conversation: Cathy told me that during a live webinar for FG Funnels, people in the chat were asking, “Is this live? Are you real?”

That’s where we are now. People can’t tell what’s real anymore.

With AI-generated avatars, deepfakes, and synthetic voices, trust is eroding fast. Cathy called it a trust recession, and I think she’s spot on.

That’s why faceless marketing is not going to last. People need to see you, hear you, and connect with you as a human. If you’ve been hiding behind stock images and templated captions, 2026 is the year to show up.

This is also why I’m such a big advocate for consistent on-camera work. When you practice being on camera every week, you get better at speaking, presenting, and connecting. And when you need to go live, speak on stage, or show up in a sales call, you’re ready.

Courses Are Evolving (and GPTs Are Taking Over)

Cathy and I talked a lot about how courses are changing. People don’t just want information anymore. They want interaction.

Static PDFs and pre-recorded videos aren’t cutting it. Students want to ask questions, get customized feedback, and apply what they’re learning to their specific situation.

That’s where GPTs come in.

Custom GPTs allow you to package your knowledge in a way that’s interactive and personalized. Instead of selling a course, you can create a trained AI assistant that answers questions based on your framework, your voice, and your expertise.

Cathy’s team is building GPTs for their Metrics Muse subscription, and they’ve embedded AI into their course platform so students can ask questions about each module as they go.

This is where education is headed. If you’re still thinking about courses the old way, you’re already behind.

Clarity Over Everything

One of the biggest shifts Cathy emphasized: You need to be known for ONE thing.

I know, I know. If you’re a multi-passionate entrepreneur like me (and Cathy), this hurts to hear. But it’s true.

People can’t remember 20 things you do. They can barely remember one.

When I go to a networking event now, I don’t list everything I offer. I pick one thing I want them to walk away remembering. That’s it.

Cathy said the same thing: Clarity of messaging is going to be critical in 2026. If people can’t explain what you do in one sentence, they can’t refer you. And referrals are everything right now.

This ties directly into my Repeat Method framework—showing up consistently with the same message so people actually remember you.

Outlasting is the Name of the Game

Here’s the tough love part of the conversation: 2026 is a correction.

Since 2020, a flood of new entrepreneurs entered the online space. Money was flowing, courses were selling, and it felt easy. But now? The market is stabilizing. A lot of people Cathy knew as entrepreneurs are back at regular jobs.

If your revenue has stayed flat or dipped slightly, you’re not failing. You’re normal.

The businesses that will thrive are the ones that outlast. The ones that stay agile, keep learning, and don’t hold onto strategies that stopped working two years ago.

Cathy said something I’ll never forget: “Stable income is the new growth.”

If you’re still here, still showing up, still making it work—you’re winning.

AI and Health (a Personal Aside)

One of my favorite parts of the conversation was when we talked about using AI for health.

I’ve been on a three-year journey trying to figure out some health issues, and Notion AI literally helped me connect the dots. I uploaded all my blood tests into Notion, asked it to summarize patterns across years of data, and had a major breakthrough.

Cathy shared a similar story—AI helped her identify a rare benign tumor before her doctors did. She uploaded her MRI results, and it broke down the medical jargon into plain language.

This is the kind of stuff that makes AI genuinely useful. Not replacing humans, but helping us see things we couldn’t see on our own.

What to Do Next

If you take one thing from this conversation, let it be this:

Don’t stick your head in the sand.

AI is here. The market is shifting. Trust is eroding. Courses are evolving.

But that doesn’t mean you’re doomed. It means you need to adapt.

* Move up the ladder in your skillset

* Show up as a human (on camera, in writing, in person)

* Get clear on the ONE thing you want to be known for

* Make your content interactive and personalized

* Focus on outlasting, not just growing

If you do those things, you’re not just surviving 2026. You’re setting yourself up to thrive.

Want to go deeper?

📘 Check out my Notion Foundations Course to build ADHD-friendly systems that actually work

💡 Book a THREAD Clarity Call if you need 1:1 help cutting through the noise

Connect with Cathy:

📍 Funnel Gorgeous (courses on offers, copy, and design)

📍 FG Funnels (all-in-one software for funnels, email, and community)

📍 Instagram: @funnelgorgeous

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Let’s be honest: I wasn’t totally sold on Notion AI at first, especially after it launched. I’d been using ChatGPT religiously for content creation, brainstorming, scripting videos, and outlining newsletters. It had the context. It knew my tone. I’d built custom GPTs. I didn’t think I needed another AI tool.

But then...I went to the Notion Conference and learned they spent the last 2 years rebuilding Notion AI from the ground up….and I was shocked at how useful it had become. At that conference I met so many people including fellow ambassador Val.

Valeria Alfuzzi is a fellow Notion nerd (and Notion-certified consultant) who lives in Colombia, she is a full time Notion Consultant with 6 employees and we recently sat down on my podcast, The Optimization Toolbox, to talk all things Custom Personal AI Agents in Notion.

You can find her on instagram and her Notion website

And real talk? It kinda blew my mind. 💥

Here’s why.

🧠 What Are Custom Personal Agents in Notion?

If you haven’t played with these yet, Custom Agents are basically little AI “team members” that live inside your Notion workspace. They’re like ChatGPT, but with memory, structure, and direct access to your workspace databases. They can be trained on your tone, style, workflow—and actually learn from the context inside your Notion setup.

Val showed me her setup (yes, with naming conventions like Casper the newsletter ghost 👻 and Frankenstein the agent that builds other agents 😍). She’s built a whole team of AI helpers that write, format, and even organize her content pipeline.

And I thought...wait, I could do this.

🤯 Why I’m (Finally) Making the Switch

After that call, I started recreating my custom GPTs inside Notion. Here’s why I’m shifting away from ChatGPT for my day-to-day tasks:

* Context lives in Notion: I’ve been using Notion for 4+ years. All my content ideas, client notes, health logs, even my book drafts live there. Why not let AI live there too?

* Memory that matters: Notion’s agents don’t just remember stuff—you can tell them to update their memories based on what you’re teaching them. It’s like having an assistant who gets smarter over time.

* Workflow integration: Val showed how she assigns specific agents to specific content types (newsletters, carousels, outlines), even grouping agents by project. It’s like building a team inside your digital brain.

* It’s cheaper: Notion’s AI plan is $10–$20/month including workspace features. That’s a steal if you’re already paying for Notion + ChatGPT separately.

* Privacy wins: Everything stays in your Notion workspace. That means more control and less worry about where your data is going.

🎯 How I’m Starting Small

I’m not moving everything overnight. But here’s how I’m easing in:

* Recreating my top-used GPTs (like my newsletter formatter and YouTube idea generator).

* Cleaning up my old databases so AI can actually pull helpful info (Val even suggested creating an AI agent just to help clean old pages—genius).

* Experimenting with workflows—like generating carousel copy from a YouTube script, or summarizing client call notes into next steps.

* Tagging context-rich databases so the agents can pull smarter insights over time.

This might not be for everyone—but if you’re already using Notion and feel spread thin between tools, I highly recommend giving it a try.

🎥 Want to Watch the Full Interview?

Check out my convo with Val on The Optimization Toolbox. We go deep on:

* Her system for managing 10+ custom agents

* How to structure your agent’s “personality”

* Real use cases for newsletters, client reports, health logs, and more

* What’s coming next with Notion AI (hint: custom workflows are about to get wild)

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Featuring Howie Chan on The Optimization Toolbox

If you’ve ever felt like building your “personal brand” makes you sound fake, braggy, or—let’s be honest—a little cringe… you’re not alone.

This week, I sat down in person with Howie Chan at the Podcast Crew Online studio in Robbinsdale, Minnesota. (Seriously — shout-out to them. Their team makes the in-studio experience so easy and the quality so good. If you’re local and want to level up your podcast or video setup, check them out at podcastcrew.online.)

💼 Meet Howie Chan

Howie Chan is a founder and brand strategist helping individuals and companies go from unknown to unignorable.

With over 20 years in healthcare, he’s helped launch multiple companies and products, including a multi-billion-dollar spinout from Merck. He continues to consult, speak, and serve as a change agent for organizations navigating transformation.

Today, he also helps experts and leaders build personal and business brands through his coaching programs. As host of Influence Anyone podcast, he’s interviewed thought leaders like Henna Pryor (workplace performance), David Robson(science journalist), and Nir Eyal (habits expert), sharing actionable lessons on influence, attraction, and growth.

With 100 K+ LinkedIn followers, Howie was named Top LinkedIn Creator in Branding & Positioning by Favikon in 2024.

His mission?

“To help 1 million people live their version of legendary by sharing their unique gifts with the world through the power of influence and brand.”

💼 1. Stop Building a “Personal Brand.” Build a

Professional Brand.

Howie’s biggest reframe? Stop calling it personal branding.

“A professional brand,” he says, “is the story people tell about you when you’re not in the room.”

Your professional brand isn’t about how often you post—it’s about credibility and clarity. It’s how people in your space describe what you do and why you matter.

That clarity doesn’t come from fancy design—it comes from consistency. Your words, your work, and how you make people feel all need to line up.

So if you hate “personal branding,” good news: You don’t have to sell yourself. You just have to make it easy for people to understand how you help.

🌱 2. Howie’s LinkedIn Growth (and What Actually Works)

When Howie was laid off in 2022, he started posting on LinkedIn—not with a strategy, but with curiosity.

He didn’t chase trends or virality. Instead, he shared short, thoughtful posts about emotion, leadership, and brand psychology. And that honesty resonated.

Over time, his visibility grew—not because he was loud, but because he was clear.

He posted about what he knew deeply, not everything he could talk about.

“People think visibility is about reach,” he told me. “It’s really about resonance.”

His growth came from repeating consistent ideas, showing up with empathy, and building genuine connections—not optimizing for algorithms.

That’s the model ADHD creators and solopreneurs can actually sustain: authentic repetition over performative variety.

🧭 3. Start Narrow, Then Go Wide

If you’re multi-passionate (hi, ADHD friends 👋), this one hits home.

Howie explained that most people try to start wide—they want to talk about all their passions at once. But the best brands? They start narrow.

“Be known for one thing first,” he says. “Then you earn the right to expand.”

He compared it to restaurants: if you walk into a place that serves sushi, tacos, burgers, and pizza… you walk out. Because it’s confusing.

Narrowing your focus doesn’t mean you can’t evolve later—it just means you’re easier to find right now.

🧠 4. Branding = Behavioral Science

This is where Howie gets nerdy in the best way.

He draws from thinkers like Daniel Kahneman, Robert Cialdini, and Melina Palmer to explain why humans don’t make purely rational decisions.

We buy, follow, and trust based on ease and emotion.

* Ease: If something feels hard to understand, we skip it. (Cialdini calls this pre-suasion.)

* Emotion: We decide first, then justify later. (Kahneman’s “System 1 thinking.”)

* Exposure: The more people see you, the more they like you. (The mere exposure effect.)

“Make it easy for people to believe in you.”

That means clarity over cleverness. Fewer choices. Simpler copy. More consistency.

📚Books, Ideas & Resources Mentioned

🧠 Psychology, Behavior & Influence

* Thinking, Fast and Slow — Daniel Kahneman

The foundation of behavioral science — referenced when Howie talks about how 95% of decisions are subconscious.

📘 Amazon

* Influence: The Psychology of Persuasion — Dr. Robert Cialdini

Core to Howie’s worldview on ethical persuasion and reciprocity.

📘 Amazon

* Pre-Suasion: A Revolutionary Way to Influence and Persuade — Dr. Robert Cialdini

How what happens before the message shapes the outcome.

📘 Amazon

* The Paradox of Choice — Barry Schwartz

Fewer choices = less friction. Referenced when discussing “making it easy.”

📘 Amazon

* What Your Customer Wants and Can’t Tell You — Melina Palmer

Behavioral science meets marketing — why ease, framing, and emotion drive conversion.

📘 Amazon

💡Branding, Marketing & Entrepreneurship

* How Brands Grow — Byron Sharp

Why availability often beats differentiation.

📘 Amazon

* Start With Why — Simon Sinek

The importance of people, purpose, and trust in business.

📘 Amazon

* Building a StoryBrand — Donald Miller

“You’re not the hero — you’re the guide.” Discussed when Jenna mentions the StoryBrand framework.

📘 Amazon

* Made to Stick — Chip Heath & Dan Heath

How to craft memorable, sticky brand ideas that people remember.

📘 Amazon

🎧 Podcasts & Audio Resources

* 🎙 Influence Anyone — Host: Howie Chan

Apple Podcasts

* 💬 “Godfather of Influence” ft. Dr. Robert Cialdini

Ethical persuasion, the Unity principle, and Pre-Suasion.

Episode Link • Apple Podcasts

* 🎯 “Influence With Ease: Humans Are Lazy” (Solo Sesh)

Howie’s solo deep dive on “make it easy” and behavioral friction.

Episode Link

* 🧭 “Building a Professional Brand That Gets You Noticed” (Solo Sesh)

3-step framework for your professional brand.

Episode Link

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Why I Brought Erica On the Podcast

Here’s the truth: my hardest struggle as an entrepreneur isn’t ideas (I’ve got plenty). It’s time management—deciding what actually matters today, tracking how long things take, and sticking with it when my brain wants to do anything else.

Most ADHD entrepreneurs I know feel the same. Big visions, tons of passions—but structuring time? That’s where everything unravels.

So when I met time management coach Erica Dirkes at a networking event, I knew instantly: she had to come on the podcast. Because this is the conversation we’re all craving.

Why Time Management Feels Impossible

Erica summed it up perfectly: you can do anything, but not everything. The challenge isn’t laziness—it’s how our brains work:

* Time blindness: no sense of how long tasks actually take

* Resistance: procrastinating until the task feels scarier than it is

* Dopamine chasing: scrolling instead of focusing

* Overwhelm: trying to juggle big dreams and small fires

Erica’s ADHD-Friendly Framework

Instead of forcing rigid schedules, Erica helps clients build systems that match their wiring. Her process is simple but game-changing:

* Start with values: what actually matters to you

* Plan just one week: no massive life overhaul

* Self-care first: anchor your week with energy-boosting habits

* Brain dump everything: get tasks out of your head

* Calendarize priorities: block time for the big stuff

* Batch + buffer: group tasks, leave margin for surprises

It’s not about squeezing in more—it’s about choosing better.

Handling Big Goals (Without Burning Out)

Writing a book while also needing income? You can’t give both full attention at once. Erica’s advice: prioritize the urgent seasonally. If revenue matters most now, schedule income-generating work during prime hours and tuck book time into smaller blocks. The order can shift later—but clarity helps now.

Tools to Beat Resistance

Procrastination isn’t just annoying—it steals mental energy all week. Here are some hacks Erica and I love:

* Scary Hour: dedicate one block to all those avoided 15-min tasks

* Anchors/pacts: make distractions harder to access (hide apps, grayscale phone)

* Timers/lockboxes: build friction for tech habits

* Parkinson’s Law: give tasks a time limit—ship “good enough”

* Reality checks: log how long tasks actually take for next time

Plan Ahead, Not In the Moment

If you only plan in the moment, your primitive brain votes for comfort (scrolling, snacks, couch). Planning ahead engages your strategic brain. Erica suggests a Friday Power Hour:

* Review what worked (and what didn’t) this week

* Brain dump → categorize → calendarize for next week

* Pick the top 3 must-dos per day

Then do quick daily check-ins (5–10 minutes). Adjust without overhauling.

Letting Go to Gain Time

Erica also recommends Drop the Ball by Tiffany Dufu—especially for women. You can’t delegate what you refuse to release. Start small: decide what only you should do, and outsource the rest.

Final Thought

ADHD brains crave freedom—but freedom without structure turns into chaos. The good news? You have more control than you think. Plan one week at a time, choose the tasks that matter most, and set yourself up to follow through even when you don’t feel like it.

Work with Ericka: mindfultimecoaching.com • [email protected]

Want more ADHD-friendly systems? Subscribe to my newsletter + grab my Notion planning template: https://notion.jennaredfield.com/life-tracker

Thanks for reading The Optimization Toolbox by Jenna Redfield! This post is public so feel free to share it.

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Last week I packed my bags and flew out to San Francisco for Make with Notion 2025—a mix of community summit, product showcase, and the biggest gathering of Notion fans you could imagine. Over 1,700 people came together at Fort Mason (with the Golden Gate Bridge literally in the background) to celebrate how we’re all building with blocks.

I went not just as a creator, but as a Notion Ambassador. That meant extra behind-the-scenes time at Notion HQ, a chance to connect with other Ambassadors from around the world, and a front-row seat to some of the biggest product updates since Notion AI first launched.

To give you a real feel for the trip, I’m breaking this recap down day by day—so you can follow along with my journey, and I can drop in photos from each part of the experience.

How I Became a Notion Ambassador

Before we get into San Francisco, let me rewind a bit. I’ve been creating content since 2014, but it wasn’t until around 2020 that Notion really clicked for me. I had tried all the tools—Trello, Asana, ClickUp, Airtable—but none of them fully stuck. Then I started hearing about Notion from creators like August Bradley and Ali Abdaal, and I decided to give it a real shot.

Once I did, everything changed. I began sharing tutorials, grew a Facebook group (which is now over 5,000 members!), built the ADHD Life Tracker, and eventually launched my Notion Foundations course. That momentum helped me apply and get accepted as a Notion Ambassador in 2022. Fast forward to today—and that’s what led me to Make with Notion 2025 in San Francisco.

Day 1: Flying In + Ambassador Dinner

I flew into San Francisco excited (and a little nervous). First stop was dinner with fellow Ambassadors—a mix of people I’d met online and brand-new faces. Afterwards, I stopped by a networking event and even got to take my very first ride in a Waymo self-driving car (so surreal). It felt like the perfect kickoff—techy, future-focused, and community-oriented.

Day 2: Notion Ambassador Summit at HQ

The next day was our Ambassador Summit, hosted right at Notion HQ. The space itself felt so “on brand”—minimal, warm, thoughtful. We got tours, insider sneak peeks, and time to connect with the team.

This was also when I met so many creators I’ve admired for years. We swapped stories, compared workflows, and geeked out about systems (the kind of stuff only Notion nerds love).

It honestly felt like a family reunion, even though many of us were meeting in person for the first time.

Day 3: The Conference at Fort Mason

Then came the big day: the Make with Notion conference itself, hosted at Fort Mason with over 1,700 people attending. The setting was gorgeous—right on the water, with seagulls flying overhead.

The keynote walked us through the latest Notion updates, including:

* Notion AI Agents — rebuilt to actually do things inside your workspace, not just generate text.

* Database Column Permissions — finally, granular control so teammates (or clients) can’t accidentally break formulas or edit fields.

* Consultant + Marketplace Updates — certifications through the Academy, and the Marketplace now includes consulting services.

If you missed the conference and want to watch, go to

https://makewithnotion.com

Throughout the day, I attended sessions (all of which are available as replays if you missed them), built custom LEGOs (such a fun metaphor for Notion’s building blocks), and got to chat with consultants offering free office hours. We ended with a massive Ambassador photo and after-hours networking.

Day 4: Sightseeing + Coworking

Before heading home, I squeezed in a little sightseeing. I hopped on one of those double-decker bus tours and saw the Painted Ladies, the “Full House” house, and even crossed the Golden Gate Bridge with my new friend Steph from Spain. Definitely a bucket-list moment.

We later caught up with those coworking at Notion HQ and wrapped the trip with a relaxed game night. It was the perfect balance of productivity + play before flying back to Minneapolis.

Final Thoughts

Make with Notion wasn’t just about product updates—it was about community. Meeting other Ambassadors, seeing the scale of the conference, and getting to experience the culture at HQ made me even more excited about where Notion is headed.

And as an ADHD entrepreneur, these updates mean more ways to keep my systems inside one tool instead of juggling a million apps. I’ll be diving deeper into Notion AI Agents in an upcoming post/video—because that’s the feature I think will change the most for creators like us.

If you want to see more Notion tips, systems breakdowns, and behind-the-scenes recaps, subscribe here. You’ll also get access to my templates, workshops, and weekly YouTube videos.

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

What happens when people stop Googling and start asking ChatGPT instead?

In this week’s episode of The Optimization Toolbox, I sat down with AI trainer and personal branding queen Princess Paula to explore exactly that. We covered what it takes to stand out in today’s AI-driven world—where showing up online isn’t just about being searchable, it’s about being findable by both people and platforms.

Whether you’re an ADHD entrepreneur, solopreneur, or creative professional trying to figure out how to get noticed, this conversation is your guide.

In this episode/blog, we cover:

* Why traditional SEO is dying and AEO (Answer Engine Optimization) is the future

* How AI tools like ChatGPT "find" people and why conversational content matters

* Real-life tips to get your name (literally!) to show up in AI searches

* Why your Google Business Profile and social media matter more than your website

* How to build a memorable personal brand using color, props, and even your name tag

* The origin story behind "Princess Paula" and "Red Thread Studios"

* Jenna's daily LinkedIn posting strategy & content capture tips

* How to use ChatGPT to test style, branding, and clothing choices

* Using color and body type analysis to craft your visual brand identity (Check out my episode on this)

* How to repurpose personal passions (like saunas!) to create sticky brand associations

* Why "universal advice" doesn’t work in marketing anymore

* How to stop getting "should-ed on" and start trusting your gut

* Substack as a multi-platform content hub and monetization tool (Check out more on Substack)

The biggest takeaway? You are your brand. And in a world where AI is helping people choose what to click, buy, or watch, your brand needs to be both authentic and algorithm-friendly.

If you want to show up in AI searches, you need to:

* Speak conversationally online

* Post consistently on smart platforms like LinkedIn

* Make sure your digital footprint is updated and optimized

* Share the things you're passionate about — even if they feel unrelated to your business

Because in an AI-first world, the humans behind the brand matter more than ever.

Follow Paula on Instagram

https://www.instagram.com/princess_paula_consulting

And LinkedIn

https://www.linkedin.com/in/paulaskoviera

🔗 Want to go deeper into the personal branding side of this convo and other marketing topics?

Check out my sister Substack, Red Thread Report—it’s where I go deeper into storytelling, color analysis, name branding, and the psychology of being memorable online.

A quick personal note to end the episode:

I'm so excited that this is the direction my book is headed—all about branding, visibility, and how to thrive in this new AI-powered world. This topic lights me up, and I hope it got your wheels turning too.

I also wanted to share a bit more about my business name: Red Thread Studios. It's a nod to the concept of finding your "red thread"—the unique through-line that ties everything together in your brand and business. And yes, it connects to my last name (Redfield), which makes it even more personal.

I'm also heading to San Francisco next week for the Notion Conference, and I'm so pumped. Expect updates, behind-the-scenes peeks, and fresh ideas from that coming soon.

If you have questions, thoughts, or just want to chat about your brand and visibility strategy—DM me or reply to this post. I'm always here for it.

Thanks for being here. ❤️

Thanks for reading The Optimization Toolbox by Jenna Redfield! This post is public so feel free to share it.