In this chapter, "Prospecting, Pitching and Proposals", I'll explain my approach I've finessed over time that introduces the concept of a winning pitch and proposal that incorporates 4 building blocks on a foundation of authenticity and trust of which products is the cap...not the root. We explore how your sales funnel can help you continue to build new clients and lead to opening others, as well a lesson I learned at a night club.

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.