Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as "old school" was reluctant to join Facebook when a collector encouraged him to join in 2015, but he quickly discovered that Facebook was an extremely effective way for him to sell his work and connect with collectors. Facebook sales now account for over 50% of MacGinnis' annual sales. In this episode, you'll hear the artist's simple approach to Facebook marketing.

View MacGinnis' work on his website at www.macginnisstudio.blogspot.com