09.18.2018 - By Samantha Stone
Account Based Marketing is a strategy, not a tool or technique. Sangram Vajre, Chief Evangelist and Co-Founder of Terminus and Host of the daily #FlipMyFunnel podcast, likes to think about ABM as a symphony where marketers create beautiful music by directing the musicians. Why is it important? And what conversations are marketers having now about the implementation and use of ABM?