Connect with Kristin: https://www.linkedin.com/in/drkevents/

Buy Kristin's Book: https://a.co/d/0a9uNGWk

Why do so many massive organizational changes fail, and how can we design experiences that actually transform mindsets? In this episode of Accessible Disruption, hosts Anthony Vade, Tahira Endean, and Ryan Hill sit down with Dr. Kristin Malek (affectionately known as Dr. K) to explore the neurobiology behind true transformation.

If you've ever felt like your company's "core values" read like a vague horoscope, or if you're struggling to sustain momentum during a long-term corporate transition, this conversation is exactly what you need. Dr. K brings deep expertise in psychology and behavioral science to explain why traditional change models often fall flat and what leaders should be doing instead.

What You’ll Learn in This Episode:

• Change Management vs. Behavior Design: Discover why traditional, top-down checklists fall short, and why true change must target the unconscious mind—which controls 95% of our actions and goal-getting.
• The Values Mismatch: Learn why telling your team what the company values are simply doesn't work, and how individually eliciting values is the real key to driving lasting change.
• The PATH Model: Dr. K introduces her custom framework (Perceive, Align & Design, Take Action, Hold) and explains why the often-ignored "Hold" phase is the most critical step for cementing new habits.
• The Danger of "Teaching to the Middle": Understand why starting your presentations and campaigns with the basics is essential to avoid instantly losing half your audience.

Whether you are an event designer, a corporate leader navigating a complex merger, or simply someone looking to understand your own mental roadblocks, this episode is packed with human-centered insights to help you successfully navigate disruption. Tune in to discover how to get curious about your own behavioral triggers and design a better path forward!