Welcome to the Forge Alliance Podcast — real talk for tradesmen, entrepreneurs, and leaders navigating the hard road of growth. We're building more than businesses — we’re building men, mindsets, and missions. These conversations pull back the curtain on what it takes to lead in life and work, from broken starts to breakthrough seasons. No fluff, just real stories from the job site and beyond.

When the heat is on, define success by integrity and clarity. Not just speed and revenue.

Pressure has a way of exposing blind spots: overpromised timelines, unintentional dishonesty, and the temptation to cut corners. In this episode, we unpack the hard lessons contractors face when profit, people, and personal values collide. The painful cost of bad pricing, why honoring wrong numbers or walking away from contracts both come with weight.

Gross revenue vs. net profit: why financial metrics are easy but misleading. How slowing down with “rough numbers” preserves integrity. The daily question: Is this aligned with who I want to become? Balancing family time against entrepreneurial demands. Choosing value over perfection and pursuing realistic excellence instead of burning out. For contractors and business owners in the thick of seasonal crunch, this conversation is a reminder that success is more than the bottom line. It’s about reputation, relationships, and long-term health.

Original theme music composed and performed by - Ben Smith

Produced by - Seth Steward Productions

Co-produced by - Kalen Wookey

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