The Lipstick Gang

Redefining female sensuality with lingerie designer Jasmine Smith


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New Zealand-native Jasmine Smith is a lingerie designer and businesswoman. She launched lingerie brand Raven & Rose in 2014, designed for the whisky-drinking reckless womxn pushing the boundaries of traditional femininity.

Jasmine redefines sexiness with a minimal and gender-fluid aesthetic, which has translated to Raven & Rose featuring in publications from Playboy to Women's Wear Daily and being worn by international artists including Rupual's Drag Race season 7 winner, Violet Chachki.

Jasmine joins The Lipstick Gang to chat about the setbacks she faced when starting her business, including how she lost it all and had to build the business up again the first time around thanks to a fraudulent business agent.

We dive deep into what defines "sexy", her thoughts on the role lingerie and overt female sexuality plays in feminism as well as her inspirations behind her designs. She even goes into detail about how she came to name intimates from her second collection after her husband's ex-lovers.

As a mompreneur, Jasmine shares how she manages to balance family life with running a business, as well as her top tips on getting stuff done. Hint, it comes with a lot of organisation and scheduling.

You can follow Raven & Rose on their official social media account @ravenandrose or shop online at ravenandroselingerie.com.
Jasmine's designer account is @jasmine.x.smith

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The Lipstick GangBy Vanessa Lawson