In this episode of The Purposeful Strategist, Belden Menkus speaks with Sue Percy, Chief Executive of the Chartered Institution of Highways and Transportation (CIHT), a professional body at the heart of shaping the UK’s transport networks. From setting national standards to advocating for equitable, sustainable infrastructure, CIHT plays a crucial role in how people and goods move—safely, efficiently, and inclusively.

Sue shares how her leadership blends long-term strategic vision with day-to-day pragmatism, ensuring that CIHT not only delivers on its purpose but also lives its values. She reflects on the sector’s progress since her last appearance, and how the Institution is helping members navigate complex shifts in skills, risk appetite, and public expectations.

In their conversation, they explore:
• Why transport is the “glue” of society—and why its value must be made more visible.
• How CIHT has embedded climate action, equity, and inclusion into its core decision-making frameworks.
• The evolving role of professional bodies in setting standards, shaping culture, and holding government accountable.
• Challenges around the green skills gap—and how to make the sector more attractive and future-ready.
• The opportunities and limits of AI as a tool for change in infrastructure planning and delivery.
• What it takes to lead cultural change through “soft influence” and qualitative success.
• How CIHT is expanding its international outlook and adapting to structural shifts like devolution.
• The importance of knowing what aligns with your purpose—and learning to say no to everything else.

CIHT: https://www.ciht.org.uk/
MenKus & Associates: https://www.menkus.com/